Christoph von Dühren's Linkedin Analytics

B2B Fintech and SaaS companies have one major problem: They struggle to generate sufficient sales fast enough. The most common answer to that problem is -> WE NEED MORE LEADS (I've been there) As a result, the pressure is delegated to the Sales and Business Development Team. Usually, the Sales Manager calls for more Business Development Representatives to do more outbound for more meetings. And that in itself is an issue because there are very few good SDRs & BDRs out there and resources are limited. But what if I told you that lead generation is not the actual problem? The problem lies deeper. The world has become too noisy. People are getting cold-called, cold-emailed, outreached to, and chased wherever they go, virtually or physically. The problem is trust, visibility, and a lack of optimized and automated processes. This way, you are able to attract not only more, but better leads and guide them through a satisfying customer journey and turn them into happy customers. All while saving resources.