VaCay Corp

VaCay originally started out as an enterprise-wide retention tool that global companies could use to complement their Workday systems by creating internal employee communications and is now a generative AI app.

•	Project Management: Developed two AI products that are being monetized, global sustainability startup and healthcare startup
•	Led the product development with project management best practices, using Six Sigma operations best practices from concept, design to execution and go-to-market strategy. Worked closely with engineering team to build software application for four major audiences with four different UXs with PROSCI Change Management best practices for user adoption
•	Chief Operations: Reduced time to market by 6 months (brought product to market in 3 months); 500,000 lines of code for each product with innovative software development techniques
•	Marketing: Developed short and long-form content (solution briefs, blogs, videos, sales decks, executive decks, one-sheeters, white papers, handouts, and customer testimonials) for entire sales cycle and for all types of audiences, regions and demographics
•	Managed all aspects of marketing, including product positioning, pricing and packaging, branding, market research and expansion; contribute to strategic planning, creation and launch of numerous large campaign promotions across print, social, online, and digital platforms
•	Worked with regional influencers and groups
•	Conduct qualitative and quantitative analysis, product design, build and deployment of the software application

Founder and Head of Product

ThriveDX SaaS

•	Worked closely with CEO and C-Suite Stakeholders on high-level go-to-market strategy for B2B and B2C; developed marketing plans, and programs, conducted market research, devised advertising and interactive programs, collaborated with sales and product team and maintained internal/external communications
•	Secured brand recognition within marketplace by launching brand strategy, to include; social media, digital, website, SEO, e-newsletter and email marketing campaigns
•	Developed short and long-form content (solution briefs, blogs, videos, sales decks, executive decks, one-sheeters, white papers, handouts, and customer testimonials) for entire sales cycle and for all types of audiences, regions, demographics and languages
•	Developed audience segmentation, content mapping, conducted market research and competitive analysis
•	Designed, organized, executed and moderated Global Summit with cold outreach to include webinars
Delivered Results: Exceeded KPIs
•	Project management for major campaigns 
•	Analyst award recipient “Competitive Strategy Leader” for Security Awareness Training
•	Completed Forrester and Gartner report
•	Developed a security awareness report with 1900 CISO’s resulting in the distribution of 213 outlets
•	Grew global webinar registrations by 3x
•	Increased social media engagement by 200%
•	Drove website traffic by 300% per quarter
•	Spearheaded webinar and conferences resulting in the acquisition of 72 deals in Q3

Head Of Marketing Communications

TigerGraph

•	Developed go-to-market strategies for universities; solidified partnership with other companies that have 50 million and 30 million users (Plotly and GitLab)
•	Developed long-form content (solution briefs, blogs, videos, sales decks, one-sheeters, and customer testimonials)
•	Created and executed ways to monetize the product for more enterprise customers and new customer segments; developed strategies for new product lines, new change management techniques, silent influencer strategies to get more brand awareness and customers and techniques to integrate into massive product lines and scale globally
•	Led a developer day with 8 hours of content, which was so successful the product shut down
Delivered Results: Exceeded KPIs
•	Project management for hackathon and developer day
•	Launched 2 new products
•	Contributed to 29% increase in cloud signups in one quarter
•	Webinar series had 50% attendance from registrations

Cloud Community Marketing Manager

i911

• Conducted 100% cold outreach to business owners, media outlets, safety experts and government officials; built out sales pipeline, strategy and target list
• Successfully connected through cold outreach to leaders in boating industry to establish partnerships, sales and relationships
• Developed marketing strategy, built out social media presence and marketing material
• Implemented monetization strategies and executed marketing plans to expand territory markets 
Delivered Results:
• Achieved partnerships with enterprise clients, celebrities and social media influencers
• Closed deals valued at $50M to $100M
• Subscription signup with over 250 properties and 35 million customers

Marketing and Sales Manager

BELLE

•	Within the first seven months of incorporation successfully developed, maintained and followed strict project timeline; built out C-Level Team, developed hardware and software working prototype, and developed luxury branding 
•	Accepted into Wearable World, an incubator for hardware startups; learned hardware manufacturing and shipping, supply chain logistics, 3D Printing, CAD software, and go-to-market strategies
•	Pitched executives at Intel, Qualcomm, Samsung, Mozilla, Sequoia and Draper Fisher Jurvetson Venture Capital in Silicon Valley
Delivered Results:
•	Project management developing hardware and software
•	Launched hardware and software product
•	Selected from thousands to pitch Richard Branson's Extreme Tech Challenge Finals on center stage at the 2016 Consumer Electronics Show
•	Raised $70,000 from celebrity investors
•	Grew social media followers to 5,200+

Founder

• Workday HCM & Workday Recruiting Certified. Workday Talent & Performance Lead for IBM & within Workday Consultant Ecosystem.
• Led Workday Talent technical implementation for major global retail company in New York City (project was multi-million dollars in revenue), which included project timeline, technical architect & configuration, testing with test scripts designed specifically for client, deployed globally; design sessions, configurable security, template design, business process configuration, architect, testing, deployment.
• Led Workday Talent Implementation for largest university which included innovative solutions to increase user adoption; full Workday deployment.
• Developed complicated Workday Talent & Performance reports, analytics and recruitment processes.
• Consultant for Workday Recruiting implementation for largest university & integrated Prosci Change
Management Techniques.
• Monetization:
• Created new revenue stream for IBM: Created, developed, designed & sold $100k worth of additional
sales to largest university, which could be replicated with future IBM customers.
• Led Workday Talent Ecosystem Product Design Call; showed how future Workday Customers could integrate
with existing tools to save millions instead of paying for other SaaS platforms.
• Helped Workday & IBM develop new enterprise platform.
• Finished Human Capital Institute's Talent Acquisition Strategy Course.
• Experienced with Millennial Recruitment Strategies via training & Workday Recruiting Certification.

Senior Workday Talent & Performance Consultant

Google

• Google+ Lifestyle Marketing- working with women's interests groups including weddings, relationships, and women entrepreneurs, Google [x], Google girls in Russia, women health conferences, designed new advertising platforms/techniques, and worked with local Boulder businesses
• Google+ Brand Marketing- working with top 1,000 brands that advertise with Google

Google Marketing

Collaborative Solutions, LLC

• Implemented Workday HCM & Workday Talent Implementations.
• Workday Talent Subject Matter Expert for Collaborative Solutions.
• Led Talent Implementations for 8 Global/Non-Global Companies (design sessions, configurable security, template design, business process configuration & efficiencies, architect, testing & deployment).
• Implemented Core Human Capital Management Implementations for two companies.
• Led Change Management/User Adoption for global companies with Prosci techniques.
• Led Applicant Tracking System Selection.
• Created Workday Reports and Analytics for global companies.

Consultant ERP/Workday

The Broadmoor

• Tennis Instructor, Assistant to the Director of Tennis
• Coordinated and helped operate Tennis Camps for corporate meeting guests and hotel guests
• Breast Cancer Awareness Fundraising Event (Rally for the Cure)
• Purchasing for retail and equipment merchandise

Tennis Activities and Camp Coordinator and Tennis Instructor

Colorado Springs Eye Clinic

Optical Sales Specialist

Innovative and results-driven Marketing Leader with 15+ years expertise in strategic marketing management, brand development, project and product management, go-to-market strategy and internal/external global communications for start-ups, pre-IPO, IPO, and profitable companies in both public and private sectors. 

Taplio

Cayley Wetzig's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Cayley Wetzig's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Cayley Wetzig's Linkedin Analytics