Christine Carlson's Linkedin Analytics

As the VP Integrated Marketing at LINQ, a leading SaaS edtech company, I am responsible for developing and executing the marketing strategy to drive revenue growth, customer acquisition, and retention. Leveraging 20 years of B2B and B2C marketing and branding experience, my expertise includes leading omnichannel campaigns and content strategy to drive revenue. I am passionate about creating engaging and impactful content that educates, inspires, and influences the decision-makers in the education sector. I successfully built PowerSchool's content marketing team of 12+ from scratch, delivering award-winning campaigns that increased marketing-originated pipeline by 40% YOY. I also have extensive expertise in brand development, thought leadership, optimization, and multimedia content creation.