Hockey Stick

Founder

Gamma

Growth

Conversion

Advisor

Reforge

Partner

Founder Institute

Mentor

LiveX AI Inc.

Jobright.ai

Xmind

Cartesia

3x leads and new self-serve users in less than 3 months. 
Experimented the product market fit and guided the team to be more focused on the right ICP.

Interim Growth

HeyGen

Head of GTM at Bardeen.ai

Growth & Marketing leader with 17 years experience in lead generation, life cycle marketing, user acquisition, social media marketing, and business strategy. 

- 17 years of experience in developing & executing the growth and marketing strategy, for Saas Business
- 12 years of experience in building, nurturing and leading teams
- Built scalable and efficient growth engines for 5 B2C SaaS or DTC startups, scaled users from hundreds to millions
- Built scalable and efficient growth engines for 4 B2B SaaS startups, scaled ARR from 0 to millions

1 𝐁𝐈𝐋𝐋𝐈𝐎𝐍 𝐯𝐢𝐞𝐰𝐬. 1,500+ 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬. $0 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝.

That's how Gamma went from "just another presentation tool" to $50M ARR in under 2 years. 

Well, that's part of it—and let's not forget the amazing product, beloved brand, and lively community doing the heavy lifting too!

𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐬𝐜𝐞𝐧𝐞𝐬:

When we first partnered with Gamma a year ago, every competitor was burning cash on traditional ads, desperately hoping for traction.

We took a different approach: 𝐓𝐮𝐫𝐧 𝐬𝐥𝐢𝐝𝐞𝐬 𝐢𝐧𝐭𝐨 𝐯𝐢𝐫𝐚𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.

As Grant Lee, Co-Founder/CEO @ Gamma, stated: "the Hockey Stick team drove 1B+ views with 1,500+ creators—no extra ad spend. The success is no accident: spot trends early, craft viral hooks for each platform, understand why they spread, then replicate 100x across creators."

🎯 𝐓𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠:
- Gave 1,500+ creators complete creative freedom (no scripts, no micromanaging), only viral content inspirations
- Tested every new content angle, every trend, every viral hook imaginable
- When something worked, we doubled down HARD

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐞𝐫𝐞 𝐢𝐧𝐬𝐚𝐧𝐞:
✨ Elon Musk shared Gamma threads... multiple times
✨ LinkedIn feeds flooded with user-generated Gamma content
✨ X/Twitter timelines became Gamma showcases
✨ Every early user became a passionate advocate 

But here's the kicker - 𝐭𝐡𝐢𝐬 𝐰𝐚𝐬𝐧'𝐭 𝐥𝐮𝐜𝐤. 

As Kristin Fracchia who leads Marketing at Gamma put it: "Hockey Stick Growth excels at spotting trends early and crafting content that goes viral."

𝐓𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐒𝐚𝐚𝐒 𝐟𝐨𝐮𝐧𝐝𝐞𝐫:
Stop throwing money at content that feel like ads. In today's skeptical digital landscape, authentic creator content beats polished marketing every single time.

Your users don't want to be sold to - they want to be part of something bigger.

The hockey stick moment isn't about finding product-market fit. It's about finding creator-market fit and letting authentic voices amplify your story.

What's your take? Have you experimented with creator-led growth? Drop your experiences below 👇

Chang Chen

Founder at Hockey Stick | 3X exits | Ex-Otter.ai, Heygen, Cartesia, Microsoft

When your CEO drops a 2-word vision that hits different 💅

We just dropped the trailer for our sit-down with Grant Lee, CEO of Gamma — the company that just casually raised a Series B at a $2.1B valuation and hit $100M ARR while the rest of us were still figuring out our Q3 goals.

In the interview, I asked Grant to describe Gamma in 5 years using just 2 words.
His answer? "Ubiquitous and delightful."
Mic drop. 🎤

Here's the thing: People have been FORCED to use PowerPoint for decades. And the last thing anyone wants is to spend MORE time wrestling with slide decks that make you question your career choices. Grant gets it. Gamma isn't just building another presentation tool — they're building something that brings actual delight and magic to your workday. 

And here's the growth secret:
Delight spreads through people, not ads. That's where influencer marketing becomes rocket fuel.

At Hockey Stick, we've powered Gamma's influencer marketing since the early days. The pattern is clear: when we scaled the influencer program, organic word-of-mouth exploded.

Because when people see someone they trust enjoying a tool (not just using it), they convert. Then they tell everyone.

That's how "delightful" becomes "ubiquitous." ✨

Drop a 🪄 if you want the playbook that helped scale Gamma to $100M ARR.

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