Bardeen

Head of GTM

Various Companies

- Provide strategy, growth, and marketing consulting support to various seed to series B companies
- Invest in angel to series A companies

Startup Advisor & Investor

First Round Fast Track

First Round Fast Track Mentor

Otter.ai

As the first growth and marketing hire, I built and led the team for both B2C and B2B growth & marketing, scaled the ARR from tens of thousands to $XX million. 

User Growth 
	- Grew the individual user base from 20 k to multi-million in 10 months via paid media, email, referral, content marketing, and social media marketing
	- Launched and scaled the paid acquisition channels of social, search, and programmatic across web and mobile
	- Launched and optimized the ASO, SEO, and content marketing program and grew the new users from organic by 10X in 4 months
	- Grew social media accounts across FB, Twitter, and LinkedIn by 6X in 12 months organically. 

Product-led growth
	- Implemented the experimentation framework and tech stack
	- Led the experimentations for onboarding, pricing, conversion, and churn flow. Improved the conversation rate by 300%, and improved the signup rate by 150%.
	- Built the life cycle marketing function from the scratch, scaled the engagement program to 50M+ emails a month
	- Educated and activated the free signups via emails, push notification, and in-app tutorials, improved the activation rate by 34%, and the 2nd-day retention by 22%.
	- Lead nurturing. Nurture leads with best practices and educational information about Otter for Teams. 

Content marketing
	- Established thought leadership in productivity and collaboration vertical
	- Grew weekly traffic and users from Google and Bing search by 10X in 6 months

Analytics 
	- Build the analytics infrastructure and be in charge of the internal and external reporting. Support marketing, growth, and product's analytics need

Head of Growth & Marketing

Head of Growth, built and led the growth team.

Director of Growth

MileIQ - Mileage Tracking The Way You Need it to Work

MileIQ was acquired by Microsoft. 
I was part of the MileIQ leadership team. 

My team scaled the company from $X M ARR to $XX M ARR.
Led and managed the growth team, responsible for an 8-figure budget $$ against tightly defined CPA and ARR goal for consumer business and MQL and CPL goal for B2B business.
Lead Generation - Built the lead generation function from the ground up with the sales teams. Scaled the MQL and CPL to 27X in a few months.  
User Acquisition - Google, FB, TV, Radio, Billboards, Twitter, Pinterest, Programmatic, and Ad Networks
Funnel Optimization - improve CVR for signup and upgrade flows through A/B testing. Leverage product marketing opportunity to turn the product to a growth engine.
ASO - keywords strategy, description and screenshots optimization

Head of Growth

Microsoft

Head of Growth for Mobile Data Labs

Speakeasy.co

-  Started the engagement function of the business. Optimized user lifecycle funnel with various communication channels. Increased activation by 54% and retention by 39%.

-  Defined AARRR metrics and key KPI for product and marketing when companies transitioned to paid SAAS business. Reported and monitored business progress.

-  Partner with the head of Product to ensure the strategies and plans build upon and leverage the product strategy

-  Established attribution tracking across all customer acquisition & retention initiatives

-  Started the marketing analytics function of the business. Evaluated the quality and potential of the UA channels, defined budget and goal for UA channels.

Marketing Optimization Lead

CafePress Inc.

Built and led the feed digital marketing team, responsible for all feed based marketing and sales channels. Managed a 7-digit budget for acquisition.

Margin Oriented Marketing
-  Clearly defined measurable goals, core strategies and efficient tactics to drive cost-effective acquisition and retention 
-  Managed external agencies to deliver business results, made judgment calls on what is best managed in-house vs. externally
-  Optimized the product structure, pricing, and selection of my channels, increased the margin by 35% 
- Champaign/Advertising. Set up the PPC ads, achieved 1589% ROI on average 
- SEO. Optimized the search keywords, and the product titles, increased the traffic by 4%
- Automated data extraction, analysis and reporting system for continuously monitoring
- Providing guidance and strategy on the integration of new data to drive advanced analytics and data modeling

Digital Marketing Manager - Feed Channels

Total

R&D Engineer

Precious

Developed online marketing/user acquisition strategy, successfully scaled up and reached “Golden Crown” level (more than 500000 five star reviews) and a multi-million annual revenue in two years

- Managed marketing, sales, and merchandise, scaled the company to 100+ employees

-  Managed the revenue forecast and deliverability for the business, identified opportunities for upside and creative ways to bridge revenue gaps as the need arises closed the gap, and increased the sale by 30% 

-  Optimized budgets for paid performance marketing channels for optimum ROI and scale. Boosted sales by 50%, achieved 400% ROI with a multi-million budget.

-  Analyzed the customer visiting path and optimized the website, improve visitor time on the site, number of pages visited and conversion rates to members and, ultimately, buyers

Founder & CMO

Head of GTM at Bardeen.ai

Growth & Marketing leader with 16 years experience in lead generation, life cycle marketing, user acquisition, social media marketing, and business strategy. 

- 16 years of experience in developing & executing the growth and marketing strategy, for Saas Business
- 10 years of experience in building, nurturing and leading teams
- Built scalable and efficient growth engines for 5 B2C SaaS or DTC startups, scaled users from hundreds to millions
- Built scalable and efficient growth engines for 4 B2B SaaS startups, scaled ARR from 0 to millions

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