Cultiveight Communications

I created Cultiveight Communications to help fill a gap that currently exists in the marketing industry - one that perpetuates overwhelm, exhausted resources, and constant push and pull within your marketing operations.

Our bread and butter is distilling who you are, what you do, and why you’re important and translating that in a way that clearly answers the what, where, when, and how. We are methodical about where to spend and where to save. The primary difference between us and other service providers is that we also act as your investment advisor for marketing - looking at investment as time, energy, and, of course, money.

Here are common indicators our clients expressed to us:

I feel overwhelmed with marketing and not sure what to focus on.
I struggle with consistency in my marketing.
I have a few resources to help execute, but there is no direction.
My team feels scattered and we’re not seeing the results we want.
I’m new to marketing for my business and know it’s time to start, but don’t know what my first step should be.
I tried/invested in [insert shiny marketing object] but it’s now plateaued.

If you’ve encountered any of these challenges, please get in touch.

Founder & CEO

CMO Alliance

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth.

Member

Global Resilience Institute

At the Global Resilience Institute I served as the marketing team lead, spearheading the development and execution of all marketing initiatives. In this role, I was responsible for overseeing the day-to-day tasks of the marketing team and provide oversight on all digital/print brand and marketing assets across GRI, working closely with leadership, business development, and other internal partners to ensure marketing strategies effectively align with overarching business objectives. In addition, I was responsible for the development and execution of the brand and communications initiatives, serving as the liaison between GRI and external media partners.

Marketing & Communications Manager

B. Riley Financial

Used a collaborative and data driven approach to inform marketing decisions, monitor business trends, measure audience behaviors, and optimize outreach strategy to maximize marketing effectiveness for a publicly traded company with 1,000+ employees and 6 subsidiaries.

Proactively anticipated business needs and seamlessly executed marketing tactics in a matrixed environment. Managed brand and marketing assets across the entire enterprise including websites, internal/ external email communications, and digital/print marketing collateral. Partnered effectively with business leaders to align, improve, and accomplish marketing objectives and achieve business goals. Created and maintained marketing collateral through collaboration with client-facing teams, and internal creative and media partners. Developed compelling email, web, and social media communications that drive action and awareness as part of multi-channel marketing campaigns.

Selected Contributions:

•	Managed PR activities, responsible for generating 90% of the firm’s press, averaging 5 to 8 press releases
per month.

•	Contributed to a more responsive and market-driven organization resulting in growth of the marketing team from two to six employees. Managed selection, onboarding, training, and mentoring for new hires.

•	Leveraged analytic, audience-driven multi-channel response attribution to optimize marketing activities.

•	Oversaw event planning and marketing efforts for several investor conferences with up to 1,500
attendees.

Manager of Marketing and Communications

Outspoken

As Content Marketing Creator, I was responsible for setting brand strategy, developing operating plans, and executing strategic marketing and communications initiatives that achieved short and long-term growth and revenue goals. By partnering with product teams, I was able to ensure brand positioning, product architecture, and brand guardrails were in alignment with communications efforts and achieved maximum results. Key contributions included:

•	Collaborated with designers, product and web developers, and senior management to produce relevant content that met campaign and overarching business goals.

•	Considered audience behavior to determine the most effective message positioning, content deliverable, distribution channel, and delivery timing for each project.

Content Marketing Creator

Social Annex, Inc.

As Marketing Associate, I developed targeted dynamic content and devised strategic initiatives for the company's web assets, including rebranded website and social platforms, sales and marketing collateral, and email campaigns. Key contributions included:

• Devised and executed strategic content marketing and social media campaigns

• Oversaw company's web presence and social media strategy. 

• Revised and developed company's SEO strategy and campaigns in line with overarching business objectives.

Marketing Associate (Contract)

HGI Global Inc.

In this role, I planned and published daily content for social platforms including Instagram, Facebook, and Twitter, ensuring that all messaging aligned with monthly and weekly marketing goals and themes and created effective communication strategy across all social channels, web, and email through new ideas, seamless execution, and constant evolution based on metrics and feedback. I maintained the brand voice through copywriting and ensured all content and imagery was compelling, and drove engagement and captured and analyzed appropriate social data/metrics, insights, and best practices, making recommendations for future plans and reporting to leadership and internal teams to ensure upward visibility. Key contributions include:

•	Used brand communications to promote events, gain sponsorships, attendees, and panel speakers for an average of an inaugural financial/payment industry event. 

•	Generated educational, compelling content that supported marketing and business objectives.

Marketing Operations and Social Media Manager

Three Matches

As the Social Media intern I oversaw the company's social media presence, ensuring alignment with business objectives and overall marketing goals. Key contributions included:

• Devised dynamic social marketing strategy that obtained follower growth across all social channels.

• Developed social marketing calendar and generated content that was aligned with marketing goals and KPIs.

Social Media Intern

I'm a growth marketing expert with more than 13 years of experience helping businesses develop scalable and repeatable ways to grow their brand.

I formed Cultiveight Communications because I believe the current marketing landscape generates a dysfunctional system that causes a growth-inhibiting cycle for businesses, particularly those in growth stages without a full in-house marketing infrastructure. 

We help brands at pivotal growth stages ready to start growing and cultivating their brand through marketing that emphasizes the customer connection.

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