SpotOn Transact, Inc. (SpotOn)

Lead design team and collaborate with internal and external stakeholders to execute design strategies for B2B clients across US. Organize and monitor projects for efficient workflow, while leveraging trend studies and industry innovations to align to user needs and developing websites in Webflow, following accessibility and UX principles such as responsiveness on different screens, color contrast, mobile view, and interactions, as well as the best SEO practices across the website. Working remotely with a team to deliver accurate designs under a specific time frame. 

Top Achievements
- Grew project revenue by 40% by leveraging R&D, colour, and graphics expertise to improve user experience.
- Lowered my delivery time by 30% without losing quality or QA score, by self-managing my process and skills.

SENIOR DESIGNER | DESIGN MANAGER

GUENDA.MX

Managed and founded apparel and accessories outdoors brand with product lines that are innovative, relevant, and representative of traditional Mexican textiles. Steered design activity from concept to launch by submitting sketches and drawings to factories and spearheading product evaluation and testing process by working closely with R&D, colour & graphics, marketing, merchandising, development, and brand teams, while adhering to strict timelines.
Top Achievements
	-Raised $3.5K in Kickstarter funding by leading team to develop technical designs aligned with customer needs.  
	-Reduced production time by 50% by effectively communicating design briefs with stakeholders.
	-Shortened delivery time by 40% by implementing strategic direction within the internal team.

DESIGN MANAGER| DIRECTOR AND FOUNDER

Puma

Developed footwear graphics and colour concepts for stores across northern European region, including Footlocker.  Partnered with PLMs and developers to deliver cutting-edge proposals. 
Top Achievements
	-Contributed to Best Seller design launch for Suede Classic Mono Iced Sneakers Autumn/Winter 2015 Collection by executing design strategies

FOOTWEAR DESIGNER | JUNIOR DESIGNER

Managed inhouse product tests and conducted innovation and sustainably benchmarking and research for sport apparel products. Collaborated with seamstress and partner departments for creating visionary sustainable material solutions and cutting-edge products. Redesigned silhouette of the apparel to ensure lines matched ventilation cuts in alignment with user research findings.
Top Achievements
	-Won ISPO award for Evo TRG Vent Jacket by ensuring technological advancements are integrated into products
	-Saved over $450k on remanufacturing by working together with the product testing team and factories.

INNOVATION AND SUSTAINABILITY APPAREL | JUNIOR DESIGNER

Concept Design Manager with 5+ years of experience leading design teams and driving innovation in Apparel, Footwear, and Accessories. Skilled in Concept Development, Design Strategy, and Product Design to create brand-aligned, performance-driven products. 
 Adept at managing the full design process from concept to execution, while ensuring sustainability and cross-functional collaboration. Passionate about Art Direction, Coaching teams, and mentoring talent to foster creativity and excellence. 
Focused on creating market-leading products in the Sporting Goods industry that push design boundaries and meet evolving consumer needs.



I am passionate about:
Performance and high-tech Sports Fashion and accessories. With an eye for sustainability and circular design.

Portafolio:  https://linktr.ee/cecilia_gonzalez

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