CHEQ

Senior Customer Marketing Manager

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Member

Jitterbit

Head of Customer and Partner Marketing, North America

Onshape, a PTC Technology

Highlight: Organized executive leaders and internal stakeholders to deliver a strategic customer event that produced > 25:1 ROI 
- Partnered with Sales, Customer Success, and Marketing to globally source and deliver customer-centric content.
- Developed and managed customer advocacy programs, including testimonials, events, webinars, videos, and case studies to increase customer engagement, loyalty, retention, and ultimately, accelerate revenue growth within our strategic accounts
- Implemented a formal customer advocacy platform to boost reference and content pipeline at scale.

Head Of Customer Marketing

Verint

- Develop and execute marketing strategy for Experience Management business line, overseeing a marketing team responsible for content strategy, lead acquisition and nurture, design, and customer marketing
- Create comprehensive marketing campaigns and drive content development, lead generation, customer marketing, advertising, and events, though leadership, research reports 
- Support sales team in lead generation and earned media coverage
- Scale marketing through in-sourcing and out-sourcing resources as appropriate

Director of Marketing

- Created and executed a customer-focused marketing strategy to drive increased client engagement and advocacy, doubling client participation in case studies and engaging directly with sales leadership and account teams to increase number of named client case studies and press releases
- Managed 15-person customer advisory board
- Supported marketing leadership in special projects, quarterly reporting, and strategic planning

Marketing, Strategic Programs, Customer Marketing

ForeSee (acquired by Verint)

- Source, program, and develop content for annual ForeSee Summit
- Engage directly with clients to secure participation in case studies, webinars, events, press releases, and interviews
- Tapped to lead a cross-functional “Tiger Team” focused on driving increased customer retention and expansion.

Senior Manager, Customer Marketing

- Led the development, execution and measurement of integrated marketing programs aligned with overall strategic goals and designed to drive business growth. 
- Guide alignment of multiple marketing touch points (digital advertising, web, social) to form cohesive, effective programs and campaigns in line with strategic organizational goals.
- Managed annual client summit program, including attendee acquisition and pre and post interactions, growing the event attendance by two-fold from 65 attendees to over 300,  consistently on budget and with a demonstrated ROI at $16/$1
- Directed event communications and onsite logistics, consistently received customer satisfaction scores above 90
- Developed, managed, and analyzed comprehensive webinar programs, targeting both existing clients and new business opportunities

Integrated Marketing Manager

- As the 65th employee of the company, launched and executed annual client events, including ForeSee Summit, and annual federal government events.
- Executed 30+ trade shows per year
- Managed budget, provided recommendations for and development of annual event plan.
- Maximized event impact via coordinated sales and marketing pre-event and post-event campaigns.

Senior Marketing Event Specialist 

Event Management Corporation

- Responsible for Michelin Media Center at North American International Auto Show (NAIAS). Worked with client, vendors and show staff to create appropriate layout, event plan and to solicit and retain key vendors. Developed plan and budget for mutual benefit of the event, Michelin and the attending media. Coordinated all logistical details with vendors, location staff and union personnel. Communicated and coordinated efforts with NAIAS staff, security and public relations. 
- Provided event management for Michelin Challenge Design Student Competition. Researched and retained new venue. Provided cost savings while increasing quality and renewing interest in event. 
- Organized selection process, participation, transportation, and press relations of 20 military families for resort grand opening event. 
- Drafted press materials, including press releases, pitch letters, and media alerts. 
- Developed web content for company web site 
- Researched and reported opportunities in trade publications, general media and enthusiast publications

Account Executive

I am passionate about creating opportunities for organizations to connect and build relationships with customers and prospective customers in meaningful ways. 

I have a strong background in customer advocacy, field marketing, program development and I enjoy leveraging data and insights to optimize campaigns and programs. Ask me about Detroit garage rock in the 2000's, movies from the 1930's, and whether CSAT, NPS, or CES is more important (trick question).

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