DDB Paris

Strategy Director

Clients : McDonald’s, Lactel, UNESCO, Amnesty, Ubisoft et Center Parcs 

I design global strategies, brand campaigns, social media activations and digital experiences with one idea: to make converge and better collaborate the different expertise of the agency, from qualitative research to data mining and UX.

Cannes Lions - Bronze - Marie Claire - Thank you
CPS 2019 - Pépite de bronze - Marie Claire - Merci à Tous
CPS 2021 - Pépite d'or - UNESCO - The Next Normal

Senior Strategic Planner

RAPP

Design and deploy CRM & PRM systems to support brand growth.
Main accounts: Air France KLM, Sony, Tena and RATP.
From 2012, I also took over the management of the agency's social media team: 1 strategic planner, 2 project managers, 5 community managers.
Main accounts: the French Red Cross, Nicolas (first wine retailer) and Nivea.

Strategic Planner

Je cherche de beaux problèmes et parfois, même, je les résous. 
16 années à travailler sur les nombreuses facettes (plateformes, campagnes, UX, social media, perf digitale) de nombreuses marques (McDonald's, Ubisoft, Skoda, Lactel, la Croix Rouge). 
Actuellement Strategy Director pour McDonald's, l'Unesco et Amnesty International. 
Passionné par la politique, la littérature de genre, les discriminations systémiques et le jeu sous toutes ses formes.

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