Delphi DD Pte Ltd

Head of Training And Development

AZI Holdings

Co-Founder

APeak

Advisor

PANGU by Kenal

APAC Business Development Director

Business Development Director

WMI consultancy

Business Advisory Consultant

Watermark International Pte Ltd

Marketing Responsibilities
To manage Brand Philosophy.
Work independently, in consultation with the reporting manager, to drive brands to achieve their objectives
Ensure all Marketing and In-store efforts are integrated (promotional activities, merchandising, planograms, training) are implemented timely to meet brand and sales objectives
Develop annual marketing calendar, plan and implement creative integrated marketing campaigns in the market based on global brand guidelines and the local markets’ requirements
Work closely with the cluster marketing team to align timing of activations with the ATL and PR calendars
Monitor activation results, and provide ROI analysis in collaboration with the Key Account team
Work closely with the Demand Planning team to optimize inventory forecasts for new launches and existing product assortment, participate in external meetings with Media owners and agency. 
To ensure timely submission of brand monthly management reports to the cluster office as the voice of market initiatives
Execute brand BTL marketing activities flawlessly, and manage A&P budget
Work closely with sales teams to achieve budget sales and optimize distribution Lead / event lead  and inspire 1 to 2 marketing enthusiasts

Director Of Development

Marketing Manager

APEX GROUP HOLDINGS LIMITED

Key player in maintaining the smooth and efficient operations of a business.
- Key job tasks
1) Planning Administration
    • Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans. 
    • Oversee preparation of an Annual Report summarizing progress on short and long range plans. 
     • Research and write discussion papers, analysis documents and proposal as needed to assist  
       the organization in determining and meeting it's long and short term goals.
2) HR Management
   • Recruitment and contracting of company and project staff;
   * Employee Development, Growth and Training
   * Policy Development and Documentation
   * Employee Relations
   * Performance Management and improvement system
   * Employment and Compliance to regulatory concerns and reporting
   * Company-wide committee facilitation including planning, production, staff 
3) PROJECT MANAGEMENT
4) MARKETING AND PUBLIC RELATION
    * Manage Advertising opportunities in other program, press and at venues
    * Organize the availability of Company members for Media/ PR Events as necessary
    * Oversee content, production and distribution of all marketing and publicity materials (Posters, 
       Program, flyers, mail outs, brochures etc) with Director, designer and project manager.
    * Manage Press Development
    * Co-ordinate the invitation of potential future promoters and supporters of the Company.
    * Liaison with Suppliers and Sponsorship Partners.
5) FINANCIAL MANAGEMENT
    * Provide recommendations regarding investments and cash strategies
    * Oversee preparation of annual budget, regular variance statements and annual audit together 
       with the account division
    * Provide vision regarding overall financial health of the company
    * Provide vision and leadership in long range fiscal planning to ensure the continuity and solvency

Group General Manager

Body Contours Pte Ltd - BC Wellness Group/ Cove Aesthetic Clinic / Engie Pte Ltd 

Membership Director

With a recent focus on sustainable business practices and a solid background of 15 years in marketing communications and new business development, my journey has evolved to co-founding AZI Holdings. My role encompasses leveraging TÜV SÜD certified knowledge to drive innovation and responsible growth. We prioritize ethical practices and environmental stewardship while expanding our market presence.

As an advisor at APeak, my contributions have been pivotal in shaping key account strategies, fostering long-term client partnerships, and steering regional business development across APAC. Our team's success is built on collaborative efforts, ensuring we stay ahead of market trends and continuously deliver value to our stakeholders.

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