Most companies don’t break when growth slows.
They break when growth works.

Revenue increases. Teams grow. Budgets scale.
And suddenly everything gets harder, not easier.

At Harucon, we step in at that moment.

We work with e commerce brands, SaaS companies, and consumer businesses that already have traction, demand, and momentum. From the outside, they look successful. Inside, margins are tightening, complexity is compounding, and every growth step creates more pressure.

This is not a marketing problem.
It’s a system problem.

We don’t advise.
We don’t run campaigns.
We buy in.

Harucon takes equity and operates from within the business. Our role is to rebuild the company as one connected economic system where growth improves margins instead of destroying them.

We focus on what most teams avoid looking at closely.
Unit economics that quietly deteriorate at scale.
Operational structures that leak profit.
Decision making based on intuition instead of signal.
Growth that looks impressive but cannot survive pressure.

Our work is not about acceleration.
It’s about control.

Control over marketing efficiency.
Control over costs and cash flow.
Control over scalability.
Control over exit readiness.

The outcome is a business that grows without constant escalation.
One that becomes simpler as it gets bigger.
One that can be scaled, optimized, and eventually sold with confidence.

Buy and build.
Equity aligned.
Execution focused.

If growth feels heavier every quarter, something in the system is wrong.
That’s where our work starts.

After generating $2B+ with performance marketing

I turned all of my Ads expertise into a Claude Skill.

And you can use it to audit your Ads in 30 seconds...

Most people think AI audits = generic checklists that miss real problems.

They're wrong.

I have generated over $2B with Ads.

Now I've trained Claude to audit accounts exactly like I do.

Here's what it does:

→ Analyzes account structure in seconds
→ Identifies wasted spend automatically
→ Diagnoses bidding issues instantly
→ Spots feed optimization gaps
→ Generates actionable recommendations

The math used to look like this:

3 hours analyzing + 2 hours diagnosing + 2 hours reporting = 7 hours per audit.

The result now?

My total time required is down to 15 minutes.

I just upload the account data and get a complete audit report.

I've packaged the Claude Skill and full implementation guide.

Want access?

1. Connect with me
2. Comment "SKILL"

I'll send it straight to your DMs.

PS - This works for Google Ads, Meta Ads, and Google Shopping campaigns

Cem Atik

€2B+ in Revenue. 70+ Brands. The All-in-One Community Powering Scalable Growth

I've generated over $2.5B+ using Ads in the last 8 years.

And I finally made an AI that writes better ads than I do.

The best part?

It cost me 1% of what hiring a performance marketing team would have.

Most agencies burn through $10-20K/month on media buyers who are guessing.

The problem?

They don't have 8 years and $2.5B worth of pattern recognition.

So, I decided to build an AI to bottle it.

I cracked the code by combining:
→ GPT 5.2 (for creative copy generation)
→ Gemini 3 (for data pattern analysis)
→ Claude Skill (for strategic optimization)

The Performance Marketing AI that:
→ Creates winning ad copy instantly
→ Identifies profitable keywords nobody's bidding on
→ Builds smart bidding strategies that adapt
→ Diagnoses campaign issues before you lose money
→ Suggests optimization tactics based on $3B in spend data

The results are insane:
→ Better creative than I write manually
→ Finds opportunities I would have missed
→ Optimizes campaigns 24/7 (I need sleep, it doesn't)

Want to see how it works?

1. Connect with me
2. Comment "AI”

I'll send you access

PS - Only sending to those who comment in the next 48 hours.

€2B+ Revenue. Exit Ready by Design. We Build What Buyers Want.

NEVER hire a media planner again…

This GPT-5.2 AI Consultant replaces your entire $200,000/y media buying team

I just fed $2.5B+ in ad performance data to the new GPT-5.2

Including 8 years of Google Ads mastery across 100+ industries

And the results are insane.

The new GPT:

1. Creates winning ad copy instantly
2. Identifies profitable keywords in real time
3. Builds smart bidding strategies automatically
4. Audits ANY campaign structure you describe
5. Diagnoses campaign issues and fixes
6. Analyzes account bottlenecks and inefficiencies
7. Recommends exact optimization tactics needed
8. Provides scaling roadmaps based on your numbers
9. Generates A/B test frameworks
10. Creates audience segmentation strategies
11. Suggests budget allocation across campaigns
12. Provides plug-and-play campaign blueprints

Comment "GPT" and I'll send you access

rip eCommerce communities

I just built a community that shows you EXACTLY how to get to 8-figures

Most are just Slack channels where people brag about revenue and share screenshots.

The Boardroom is different.

We don't celebrate vanity metrics.

We fix real numbers.

Every week, we break down actual eCommerce accounts live:
→ Real profit and loss statements
→ True CAC (not the BS attribution numbers)
→ Actual EBITDA (not founder math)
→ Cohort performance and payback periods
→ Where profit leaks and how to stop it

The result?

Members go from "we're doing 7 figures" to "we know exactly which 7 figures are profitable."

This isn't for beginners.

It's for operators who want:
- Retention as a predictable revenue channel
- Performance marketing that scales without breaking cash flow
- Clear unit economics (not guesses)
- New revenue channels beyond Meta and Google
- Ownership-level thinking

Want in?

1. Like this post
2. Comment "JOIN"
3. Connect with me

I'll send you the details.

STOP wasting your search campaign budget

I just saved our client 60% on search spend in 90 days 

The problem wasn't traffic volume.

It was intent quality.

You're driving clicks from researchers, tire-kickers, and DIY hunters who have zero purchase intent.

More keywords = more waste.

Unless you filter for buyer intent first.

I've been running this method for our top eComm clients for 18 months. The results speak for themselves:

Same spend, 2-3x more buyers.

I just documented the entire Search Term Goldmine Method.

This is the exact process we use to extract real buyer intent from search data and kill waste before it compounds.

Inside you'll find:
→ How to classify buyer intent vs research intent manually
→ The intent clustering system that improves Quality Scores
→ How to scale search profitably without degrading intent quality
→ Search term patterns that reveal what buyers actually care about
→ Weekly workflow to prevent silent budget waste

This isn't keyword research.

It's intent extraction.

Your existing data is already telling you who's ready to buy. You're just not listening yet.

Want the full breakdown?

1. Comment "GOLD" below
2. Connect with me so I can send it

P.S - We run this weekly for every client. It's the difference between profitable search and burning cash.

R.I.P. manual client onboarding

This AI took my setup time from 2 days to 3 minutes...

The best part?

I've saved ~€20,000 in opportunity cost.

Most agency owners waste entire days onboarding new clients.

The problem?

Manual access links. Custom instructions. Platform connections. Back-and-forth emails.

All eating into time you could be running profitable campaigns.

So I built an AI tool to eliminate it.

This system:
→ Generates branded access links instantly
→ Auto-creates custom setup instructions
→ Handles all platform connections (Meta, Google, etc.)
→ Gets clients working same-day
→ Makes you look 10x more professional

The results are insane:

- 3 days → 3 minutes per client
- Saved ~€20,000 in opportunity cost
- Campaigns launch 1-2 days faster
- Zero manual setup work

Want the AI Onboarding Tool?

1. Connect with me
2. Comment "AI"

I'll send you free trial access to start onboarding in minutes

PS - Only sending to those who comment in the next 48 hours. This is the exact system we use to onboard every client.

It used to make me 2 days to onboard new clients

Now?

5 minutes

In total, this has saved me ~40,000€ in opportunity cost.

Because our campaigns launch 1-2 days faster than before.

How?

I built an AI tool that does the ENTIRE process for me.

This includes:
- Generates branded access links instantly
- Auto-creates custom setup instructions
- Handles all platform connections (Meta, Google, etc.)
- Gets you working on accounts same-day

Best part? You look 100x more professional from Day 1.

If you want a free trial of the AI

1. Connect with me
2. Comment "AI"

And I'll send you access to start onboarding clients in minutes.

We just crossed €42M in client revenue in the first 19 days of 2026.

Good start to the year...

And I used the exact strategies we're sharing in the Boardroom.

+ A lot more.

If you want to join:

Comment "ROOM"

And I'll send you:
- Boardroom waitlist link (launching Feb 15th)
- First 50 founding members get lifetime pricing.

This is what we deliver weekly inside The Boardroom.

Real campaigns. Real numbers. Real results.

Comment "ROOM" below.

Most eCommerce founders think they need better ads.

They don't.

They need better unit economics, predictable retention, and owner-level thinking.

I'm building something in the background that fixes this.

It's the most excited I've been about a project in years.

If you're running a 6-7 figure eCommerce brand, February is going to be interesting.

NEVER struggle with paid Ads again

I'm building a private community where founders get complete control of their P&L.

→ Retention revenue that comes and goes randomly
→ Ad decisions based on hope, not data
→ Unit economics hidden in spreadsheet chaos
→ Scaling that feels like gambling

You're not lacking strategy.

You're lacking a boardroom.

I'm opening a private community where real eCommerce businesses get dissected weekly.

Not a course. Not content. Not cheerleading.
Real accounts. Real numbers. Live decisions.

Within 30 days, members walk away with:

Predictable retention as a profit engine
-Clear performance marketing structure (no more trust issues with agencies)
-Full clarity on CAC, margins, EBITDA, and payback
-At least one new revenue lever beyond Meta and Googl
 -Owner-level thinking, not marketer thinking

This isn't for passive learners.

If you can't commit to weekly operator reports, sharing what worked (and what didn't), and bringing real numbers to the table, you'll be removed.

But if you're ready to stop guessing and start controlling your business like the asset it is?

Want in?

1. Connect with me
2. Comment "ROOM"

And I'll send you access

If you're comfortable being challenged and executing, outcomes become predictable.

We just scaled 3 brands to multi 7-figures using the same offer testing system

(Without changing a single ad creative)

Most brands test offers like gamblers.

We test them like scientists.

And it's the difference between scaling to 8 figures and burning cash on "creative testing."

Here's what happened...

Most eCommerce brands blame their ads when campaigns don't scale.

But after auditing 100+ D2C accounts, we found the real problem:

They never actually test their offers.

Instead, they:
→ Change everything at once
→ React too fast to early data
→ Protect bad ideas emotionally
→ Test copy tweaks before testing offer mechanics
→ Define success after the test runs

That's gambling, not testing.

So we built The Offer Testing Lab.

Here's how it works:
Step 1: Choose your baseline offer
Step 2: Define ONE test variable
Step 3: Define success BEFORE traffic starts
Step 4: Run for 7 days minimum or until minimum spend is reached
Step 5: Read results for direction, not perfection
Step 6: Kill fast if CAC spikes, refunds increase, or quality drops
Step 7: Promote winners correctly
Step 8: Test continuously

It's really that simple when you remove the chaos.

If you want the full framework:

1. Connect with me
2. Comment "LAB"

And I'll send it over

Most brands scale at the wrong time.

(or wait too long to sell)

I've watched 7-figure brands crash trying to scale broken systems.

And I've seen others stuck in founder prison when partnering would have changed everything.

The problem isn't effort. It's clarity.

So I built a decision tree that removes the guesswork:

The Scale or Sell Decision Tree.

It's a sequence of yes/no questions that lands you on one of three outcomes:

→ Scale now
→ Fix fundamentals first
→ Partner or sell makes more sense

This isn't motivation. It's founder clarity.

The tree evaluates:

-Your unit economics and payback timeline
-Cold acquisition stability (without branded traffic)
-System maturity and founder dependency
-Creative velocity and team bandwidth
-Partner readiness if growth is constrained

It's based on working with 50+ eComm brands doing $2M-$20M annually.

The ones who scaled profitably had systems first.

The ones who struggled tried to scale hope.

If you're debating whether to push gas, fix the engine, or bring in a co-pilot...

This tree gives you the answer.

No emotions. No ego. Just logic.

Comment "TREE" and I'll send it to you

(We need to be connected for me to DM you)

NEVER scale your eCom ads without this framework…

This growth transition system replaces your $80,000 /y consultant

I just built a complete framework showing exactly what breaks at each revenue stage and how to fix it.

The capabilities are insane:

- Shows what works at €30k but kills growth at €100k
- Identifies infrastructure gaps causing the stall
- Provides stage-specific fixes before increasing spend
- Includes Retention Multiplier Calculator

This isn't just theory - I've used this framework across 100+ eCommerce brands scaling profitably.

The best part?

It costs $0 compared to a consultant which would charge you $50,000 - $150,000 yearly to audit your business

Here's what the system includes:

Stage 1: €0 to €30k/month
Stage 2: €30k to €100k/month (Danger Zone)
Stage 3: €100k to €300k/month

- Retention Multiplier Calculator
- Shows how retention changes CAC ceiling
- Calculates real first purchase margin
- Identifies payback period reality
- Minimum retention setup checklist

Want the complete framework?

1. Connect with me
2. Comment "SCALE" below

I'll send it straight to your DMs.

PS - The biggest mistake? Scaling spend without scaling systems. Every stage requires different rules.

Do NOT join The Boardroom if you want to scale your eCommerce brand in 2026.

Seriously.

Stay away if:

❌ You don't want access to real operators who've scaled to 8-figures and exited
❌ You don't want to improve your unit economics
❌ You're not interested in predictable, scalable retention revenue
❌ You're happy guessing on CAC, margins, and EBITDA
❌ You're fine staying exactly where you are

Because The Boardroom is being built for eCommerce founders who are done guessing.

If you want:
→ Real unit economics (not Shopify profit lies)
→ Retention as a predictable profit engine
→ Performance marketing that scales without breaking cash
→ M&A-ready thinking (even if you're not selling yet)

Then you cannot afford to miss this.

The Boardroom launches February 15th.

Join the waitlist now:

Comment "ROOM" and I'll send the waitlist link.

P.S. - Repost for priority

Most eCommerce brands can't scale past 7 figures.

Not because they lack traffic or offers.

Because the entire business runs on the founder's memory.

Partners, investors, and operators avoid these brands like the plague.

Here's what they fear most:

Founder dependency.

When decisions live in WhatsApp chats and memory, the business is fragile.

When decisions live in systems and processes, it becomes scalable.

I just created the Exit Proof Operating System Starter Pack.

Five core systems that turn chaos into a transferable business:
→ Weekly Growth Meeting SOP - align your team on what actually matters
→ Paid Traffic Guardrails SOP - scale without losing control to platforms
→ Creative Velocity SOP - never stall from creative fatigue again
→ Retention Operating System SOP - turn buyers into predictable margin
→ Offer Testing SOP - stop guessing, start testing like a lab

This is not theory.

You can deploy version one in 14 days.

One client doubled revenue with half the stress because the team finally knew what to do.

If you're building a business that can run without you being in every decision, you need this.

Want the full starter pack?

1. Connect with me
2. Comment "EXIT"

I'll send it over.

eCommerce Operators & Agencies:

I've recently made started private group specifically for eCom operators and agencies.

A private operator community specifically for eCommerce brands that want profit, leverage, and control.

A space designed to:

1. Build real retention systems that drive predictable revenue
2. Get clarity on performance marketing and unit economics
3. Connect with serious operators for real strategy discussions
4. Activate new revenue channels beyond Google and Meta

Whether you're scaling to 8 figures or already there, you're welcome to join.

Comment "ROOM" and I'll send you the waitlist invite.

(Make sure we're connected)

16 months ago, we bought into an e-commerce brand doing €22M/month.

ROAS was 3.6.

Growth was capped.

Profitability was weak.

Today:
→ €30M/month revenue
→ 6.8 ROAS (verified via GetKlar)
→ 30% lower operational costs
→ Marketing spend reduced, not increased

We didn't touch campaigns first.

We rebuilt the entire system:
- Paid media became a profit machine.
- Advertorials on Meta, Pinterest, and Google drove trust and conversions.
- Code-friendly offers accelerated first purchases in new markets.

Operations got stripped down.

Procurement, logistics, overhead, and automation were optimized hard.

That 30% cost reduction made scaling actually sustainable.

- Retention became a revenue engine.
- 10-20 email A/B tests monthly.
- 5-10 WhatsApp tests.

Everything measured. Everything optimized.

Influencer and affiliate shifted to pure performance.

TikTok Shop became a real distribution channel.

This wasn't marketing optimization.

This was building enterprise value.

We only win if the brand wins.

That changes everything.

DM me if you want to talk about equity partnerships.

I just increased a client's ROAS by 3.2x in 14 days.

Same product. Same audience. Different offer structure.

Most eCommerce brands blame Facebook when ads stop working.

But after running 200+ offer tests across multiple 7-figure stores, I found the real problem.

They're not testing offers. They're gambling.

Changing everything at once and hoping something works.

That's why I built the Offer Testing Lab.

A system that tests offers without burning budget, confidence, or momentum.

The results speak for themselves:

→ Coffee brand dropped CAC by 41% with one offer tweak
→ Fashion retailer increased AOV by 67% testing bundle composition
→ Supplement company found their winning guarantee in 9 days

This isn't about creativity. It's about controlled experiments.

Inside the Offer Testing Lab, you'll discover:

→ The one variable rule that makes every test clean
→ Baseline offer selection framework
→ Success metrics you define before launch
→ Kill rules that protect your budget
→ Winner promotion protocol for scaling safely

This is the same testing framework I've used to find winning offers for 15+ eCommerce brands in the last 90 days.

Want the complete Offer Testing Lab?

1. Connect with me
2. Comment "LAB"

I'll send it directly to your inbox.

PS - Repost this for priority access to my offer testing templates

We just doubled a brand's repeat purchase rate without a single discount.

(And made their CAC problems disappear)

Most eCommerce brands blame expensive ads when scaling breaks.

But after fixing retention for 40+ DTC brands, I found the real problem:

Weak post-purchase systems making every ad dollar feel risky.

We documented the exact 4-flow framework that turns buyers into leverage:

Flow 1: Welcome & Confirmation

- Reduce buyer anxiety immediately
- Confirm they made the right decision
- Set clear expectations
- Build calm, not hype

Flow 2: Education & Success

- Prevent refunds through product success
- Show how to use correctly
- Highlight common mistakes
- Define what success looks like

Flow 3: Cross-sell or Upsell

- Increase margin without discounts
- Wait until value is delivered
- Offer complementary products only
- Time based on actual usage

Flow 4: Reorder Trigger

- Shorten time to second purchase
- Usage-based timing logic
- Reorder reminders that help
- Incentives only if needed

This is the same framework that's helped brands scale from $100K/month to $1M+/month.

The results?
→ 2x repeat purchase rate
→ 50% faster time to second purchase
→ 40% reduction in refunds
→ Confident ad scaling

All without discount dependency.

I'm giving away our complete framework for free.

Want the full system?

1. Connect with me
2. Comment "PROFIT"

PS - Repost this for priority access + post-purchase audit template

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