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Ceri Mescall, CAP CPP APMP Fellow

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Ask yourself - are you/your organization facing the following challenges? ❌ Capacity: Are you managing RFx volume peaks and troughs? Are you dealing with employee layoffs, hiring freezes, and team member absence? Or are you spending your time on proposals rather than billable work because you don't have any in-house support? ❌ Client centricity: Is your proposal approach is reactive rather than proactive? Are you struggling to influence buyers who have different needs, motivations, and communication preferences? Are your documents are feature-heavy rather than benefits-led? ❌ Clarity: Are you making basic errors because you review your own content? Are you blending in with the competition? Are you unsure how to improve existing processes and scale leading practices? Hire me to help you through: 🟣 Ad-hoc services such as win strategy development and executive summary writing, Quality Assurance (QA) reviews, and oral presentation coaching. 🟣 End-to-end management and writing on a per-proposal or fractional basis. 🟣 Strategic projects such as capture, proposal process reviews, proposal technology evaluation, proposal library content curation, organizational design, and mentoring and training. Why should you trust my insights? ✅ A proven track record of winning: Over my 17-year career, I’ve enabled clients to secure over $1 billion of sustainable, profitable work. For more details, check out the Experience section of my profile. ✅ Elite-level certifications: I hold all four signature Association of Proposal Management Professionals (APMP) certifications. I’m also an APMP 40 Under 40 Award winner (2019) and an APMP Fellow (2020). For more details, check out the Licenses and Certifications and Honors and Awards sections of my profile. ✅ Recognition as a thought leader: I'm a conference speaker, podcast guest, webinar presenter/moderator/panelist, article author/contributor, and awards judge. I'm also a LinkedIn Top Voice for Proposal Management, Business Development and Bid Writing. For more details, check out the Featured and Projects sections of my profile. My clients have described me as “strategic, yet practical”, “a trusted advisor” and “a true master of her craft”. When I’m not winning work, I’m planning my next adventure (I’ve visited 35+ countries so far), enjoying nature on my doorstep (beautiful British Columbia), and watching international rugby union (c’mon Wales!) DM me to find out more. I look forward to collaborating with you!

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