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Most startups fail because they build an amazing product with no distribution, hitting neither product-channel fit or product-market fit. I am an engineer turned product manager, having had the privilege to work with world class teams at Spotify, PayPal, Grab. I took markable.ai, leading the AI (pre AI era!) B2B Retail SaaS to 1M ARR working closely with our commerce and media B2B customers, after falling into the build trap at a startup. I am currently an EIR at ScaleNL, a Dutch government backed accelerator to help early stage scale ups nail positioning to enter the US market. ➤ If you are a early stage scaleup founder feeling like you are struggling with distribution, despite having an awesome product or have decided to consider a (hard) pivot in these cash tight times: You likely need help thinking through your unique customer insight to find differentiation. Interested? Book a 30m free at https://productscale.xyz
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