Chad Lauffer's Linkedin Analytics

Accomplished Art Director and Graphic Designer with over 20 years of experience working with national and international brands. After specializing in Broadcast Sports Marketing for years, delivering creative, collaborative work on tight deadlines, I've recently shifted my focus to AI-generated imagery and video, incorporating these skills into my traditional workflows. SKILLS: Creative Direction - • Work alongside and guide creatives in the production of key art, GenAI imagery, CGI, marketing deliverables, and environmental designs. Mentor and educate younger designers and interns with a hands-on approach. • Execute projects to exceed expectations, maximizing skills and assets of collaborators. • Collaborate with a wide variety of professionals from artists to executives. • Manage multiple projects simultaneously while meeting deadlines and budget. Graphic Design - • Specialize in original creative and print design with extensive knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, and Firefly), Figma, and CapCut. • Create conceptual artwork, brand identity, logo design, typography and photo editing for advertising campaigns, digital marketing promotions, and print executions. Generative AI - • Specialize in AI-generated imagery, video, and music production through text and image prompting. • Proficient in Midjourney, DALL-E, Stable Diffusion, Flux, Musavir, Pictgen, Rubbrband, Freepik, Krea, ImagineArt, Luma, MiniMax, Runway, Kling, Udio and Magnific, in addition to LLMs, Perplexity, and ChatGPT. Production - • Produce key art, style guides, experiential graphics, social graphics, product packaging, publications, presentation decks, billboards, POP materials, mock-ups, set designs, t-shirts and custom wall murals. • Source photos and create custom AI-generated imagery for branding and video production. • Create generative AI storyboards. CAREER BRAND SUPPORT: American Express, AT&T, B/R, BlueLinx, C2 Paint, Capital One, CBS, Chupa Chups, CNN, Coca-Cola, Cover Magazine, Deloitte, DraftKings, ELeague, Ford Motor Company, HBO Max, HLN, IHG, KIA, M&M/Mars, McDonald’s, Merit Golf, MLB, NASCAR, NBA, NBA.com, NBA TV, NCAA, NCAA.com, NHL, Pastor Troy, Peachtree TV, PGA, PGA.com, Players University, SI.com, Smirnoff Ice, Smurfit-Stone, So So Def Recordings, Soaring Society of America, State Farm, TBS, The Cheetah, The Film Craft Dubai, The Match, TimeWarner, TNT, Toyota Motors, TruTV, Turner Sports, Tyler Perry, UEFA, Universoul Circus, V-103 Radio Station, Warner Bros. Discovery, WarnerMedia, WBD Sports