Kapiva

Marketing Intern

Beiersdorf

- Developed a brand mascot (Hansaboy & Hansamom) using semiotic square analysis to enhance brand awareness and recall.

- Designed an AIDA-based marketing funnel to craft 30+ agency briefs for wound care and orthocare social media campaigns (Instagram, YouTube, Facebook), defining tonality, content strategy, medium, and taglines.

- Built a 2025 social media calendar mapping major festivals and events to align marketing efforts.

- Conducted a competitive analysis of Hansaplast’s social media presence (Instagram, YouTube, Facebook, Twitter) across four countries (Indonesia, Canada, Germany, Australia) to generate campaign ideas.

- Segmented and identified four target audience sets to optimize Hansaplast’s product positioning and messaging.

- Outlined 20+ influencer categories based on relevance, engagement potential, and fit to drive brand awareness and product trials.

Social Media Marketing Intern

Self-Employed

- I wrote nearly 40 posts and curated content for 19 website pages with SEO optimisation.

Freelance Content Writer

Entourage Marketing

-Worked as a Ghostwriter under the mentorship of the Founder, Ananya Narang. 

-Wrote 70+ LinkedIn posts for Founders and Companies belonging to the Finance and Edtech domain to build their personal brands on LinkedIn.

-Researched the upcoming trends and pain points of the company's target audience. 

-Conducted in-depth market research to improve the interface of their website by analysing its shortcomings and providing relevant suggestions.

Content Writer

OutsightX

Member - Core Marketing Team

•Wrote 70+ business articles, news pieces, and case studies for weekly Newsletters, mid-week updates, bimonthly magazines, and Social Media handles

• Scrapped 250+ emails off the web for cold emailing campaigns to increase the reach and engagement of the Website

• Aided in organising and scheduling regular meetings to streamline work and projects within the team

• Actively took part in brainstorming sessions to develop new ideas to boost reach and engagement

Member - Core Editorial Team 

ECell || DoMS NALSAR

• Connected with 250+ Professionals from different domains. 

• Organised and moderated sessions and chats with Industry Leaders like Mr. Anurag Kedia (Pilgrim) and Ms. Shireen Sultana (KinderPass)

• Wrote well-researched articles on Sustainable Innovation, NFTs, and Blockchain Technology

Resources Manager

Sahitya

• Guided a team of four to host six events for the University’s First Literary Festival

• Co-ordinated actively with the faculty, administration, IT Department, Keynote Speakers and the participants 

• Developed 7 registration portals by creating Micro-websites that received 330+ registrations and 12,000+ impressions within 13 days through web email scraping, cold emailing (sent 1200+ cold emails), and WhatsApp marketing

• Advertised the event through social media influencers and increased the engagement rate of the Micro-websites and the Club’s Official Social Media handles through timely posting, that doubled the follower count

• Created 20+ posters and brochures using Design Tools like Canva and Figma to advertise the Fest

Co-Founder

Rangsutra Crafts India Ltd.

Over a period of 45 days, I worked under the HR department and interacted with various stakeholders of the organization. 
-Created training modules in the vernacular language to educate the artisans and make them aware about their rights at the workplace and how to approach the issue in case these rights are violated

-Interacted directly with the artisans in the clusters of Varanasi and gained hands-on experience about the entire manufacturing process

-Contributed to a social media campaign by interviewing the artisans and recording their experiences to create informative posts for the company's handles

-Wrote an article about the clusters at Varanasi for the official website regarding the livelihood of the artisans and their work

Management Intern

Tarakki

Tarakki was a 2-day Flagship Entrepreneurial event hosted by a team of highly motivated individuals who wished to learn. Over a period of two months, the team reached out to several industry professionals through LinkedIn and Cold emailing. We also set up a website to facilitate registrations and managed the entire back-end logistics and operations.

Core Organising Committee

LinkedIn Top Voice | IPM'26, DoMS NALSAR | Ex-Entourage | Member- Core Editorial and Marketing Team, OutsightX | Resource Manager, E-Cell | Club Representative, Sahitya - The Literary Club

Hi, I am Chahat. I am currently pursuing a 5 year integrated management programme called IPM (BBA-MBA) at NALSAR University. I believe that I am a hardworking, dedicated and responsible individual with a creative outlook. I am interested in reading books, sketching and playing sports such as badminton and basketball.

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