Kalyan Ram Challapalli's Linkedin Analytics

I am a growth & P&L management partner with strategy skills harvested via being an entrepreneur driving WolfzHowl and by being part of ManComm Teams across agencies I have worked in. Beliefs: Strategic Orchestration: “Brand leadership needs diversity of expertise”. I have diverse skill sets across traditional & new age marketing. From ‘Purpose Craft’ to product portfolio strategy to design & identity creation, to data & digital strategy, internal communications, Digital & Social strategy, and performance marketing, I help brands drive growth across their business value chain via the right mix of the traditional & the new. Tempered Strategy: “Data is not the destination”. I craft strategy via insights tempered with data and guided by culture and human behaviour. With this as the focus, I have successfully devised ROI driven strategic solutions for brands by analysing their consumer data across owned, earned, and paid media platforms and adding deep culture and psychological understanding to it. My clients were able to use these enriched insights to deploy them across traditional & digital platforms & channels with efficacy. “Social is not just about platforms” Decoding category semiotics Vs Platform semiotics, Brand assets Vs Competition, platform user insights Vs consumer life insights is the proven approach to bring ROI & marketing effectiveness to social and digital media marketing. Collaborative Leadership: “Leading is learning & bespoke empathy” I Lead a team of experts from diverse backgrounds to success, including data scientists, digital marketers, traditional researchers, anthropologists, design thinkers, creative and communication specialists across departments, cultures, and geographies. Strategy Skills: Brand Core: #Brand Purpose / #BrandPositioning, #BrandArchitecture & #BrandIdentity, Product Portfolio & Innovation Strategy, Brand Culture – Internal embedding, Consumer Research etc. Traditional: Advertising, PR, Shopper Marketing, Design & Packaging, Internal Communications, Sales Force & Distributor Engagement etc. Post Digital: Data Decoding & Design for strategic outcomes, Data led consumer segmentation & in-sighting, social media marketing across community management, platform insights, content strategy, Strategic ORM, User Journeys, Brand Neutral Platform Strategy etc. Organisations Worked in: WolfzHowl, Common Wealth, Leo Burnett – Singapore, TBWA India, Contract (JWT – WPP), Diageo India, Ambience Publicis, Network, DMA.