The New York Times

Managing Director, Marketing | NYT Games

Cooks Coterie

Working with early-stage and growth-stage clients to scale their marketing capabilities.

Marketing Consultant

Mented Cosmetics

We are the authority on everyday beauty for people of color. Everyone deserves to see themselves in the world of beauty - Pigment IS our passion.

Head Of Marketing

Rituals

Trade Marketing Manager, USA

Marketing Manager, USA

Full Circle Home LLC

Giving housewares its sexy back with innovative, highly targeted strategies setting a new standard of what it means to be an eco-friendly brand. 

- Developed innovative marketing strategies aimed at driving traffic to retail and digital store channels.
- Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing (MailChimp), campaign landing page development, retargeting and marketing automation resulting in a 360% increase in email subscribers, 42% uptick in website traffic and 300% social media growth YoY.
- Built brand relevance with 15+ social/blogger influencer programs including long-term relationships, seasonal activations, and new product launches.
- Partnered with sales creating marketing strategies successfully targeting key clients and custom programming for Target, Container Store, Jet/Walmart, and QVC.
- Developed, launched, and successfully drove consumer adoption of Full Circle new products yielding sales within the first 30 days.
- Managed enterprise level platforms and other data management tools including Slack, Magento, Squarespace, Google Analytics, Hootsuite, Iconosquare, and Grum.
- Identified, tracked and improved key customer metrics such as retention rates, reorder rates, AOV, etc…

Marketing Director, Full Circle and Creo

- Managed B2B and B2C national and international market planning and execution, budget development and management, branding, sales support, package design, trade shows, social media, public relations, strategic partnerships, and email marketing.
- Built communication strategies including but not limited to email marketing that increased awareness, and strengthened relationships between Full Circle and key customers (retailers, sales reps, and international distributors).
- Redesigned and launched two e-commerce enabled sites, fullcirclehome.com and creokitchen.com.
- Introduced first-ever fully integrated digital holiday campaign for Full Circle brand exceeding goals. 
- Developed and produced digital branded video content resulting in 6 product videos.
- Partnered with the COO to drive new product innovation strategy for all Full Circle Home, LLC brands

Full Circle Home LLC is proud to be a Certified B Corporation.

Marketing Manager, Full Circle and Creo

ANN INC (Ann Taylor | LOFT | Lou & Grey)

- Drove brand, product, and marketing strategy via in-store, direct mail, consumer events, branded promotions, e-mail, social and .com channels.
- Served as day-to-day liaison to all cross-functional partners including visual merchandising, public relations, credit marketing, e-commerce, merchants, store operations, charitable initiatives, and social responsibility.
- Oversaw marketing production and delivery including direct mail, window signage, instore campaigns, new store openings, seasonal collateral, store packaging and one-off executions.
- Developed 6 branded promotional campaigns based on previous results, research, competitive and trend analysis increasing revenue by +19% to LY in-store and online. 
- Managed new brand, Lou & Grey, marketing budget of approximately $2.5M.
- Managed marketing process for 4 Mexico store openings and partnership affiliations for Canada.

Brand Marketing Manager, LOFT and Lou & Grey (freelance)

Blast Radius

- Assisted with ongoing management of Bonefish Grill account including inter-agency partners, strategy, social and online content/campaigns, radio, and in-store collateral.
- Partnered with SVP Marketing and Global Client Development Director to drive inbound leads through key marketing initiatives, creating and implementing B2B social media strategy, and RFP presentations.

Account Management/Client Development (Contracted)

- Developed presentations and built extranet websites in response to full-scale digital strategy and online development RFPs to drive global agency revenue growth.
- Assisted with ongoing management of Novartis (Excedrin Extra Strength and Migraine) account while working with project managers to oversee successful completion of complex large-scale digital programs and 2014 digital planning.

MBA Intern- Account Management/Client Development

Rent The Runway

- Developed custom programming to re-engage customers and convert members including third party sponsorship and partnership opportunities.
- Performed Rent the Runway social media deep dive analysis including competitive evaluation and thought-starters to increase engagement, referral traffic, revenue and followers by 15-20% in H2.
- Led the development, negotiation, multi-agency management and execution (digital and multi-market event activation) of Venus Razor/Step Up Women’s Network partnership, culminating in $150,000 additional revenue.

MBA Intern- Marketing

Modern Luxury

- Researched and secured strategic relationships and event related promotional partnerships to increase brand awareness for the magazines and procure branding opportunities for clients (i.e. charitable and cultural organizations, media sponsorships, festivals, affiliations and influencer host committee members).
- Generated $350K in trade partnerships decreasing New York Market event expenses.
- Developed ideas, created presentations, negotiated contracts and managed new and existing partnerships based on Modern Luxury Media products (Example: ’signature events’ like ’Six Degrees of Manhattan’ featuring Stoli Elit).

Business Development Director, Manhattan magazine

- Created and implemented marketing initiatives with a focus on building the magazine’s brand amongst affluent consumers and advertisers including intimate dinners, brand launches, and signature magazine programs and overseeing budgets, production, RSVP management, celebrity performances and vendor contract negotiations.
- Supported local sales team by generating multi-platform (digital, social, print and events) solutions for national and local accounts. (Client examples: Lincoln, Nestle Waters, Diesel and Tourneau)
- Developed the overall marketing strategy for both publications resulting in a significant increase in ‘new business’ revenue, local visibility, and a 10% increase in eCRM and social media awareness.

Marketing Director, Manhattan magazine

- Supported 10 National Account Directors ideating, presenting and managing creative multi-platform programs through RFPs and presentation decks. Categories include fashion, watches/jewelry, home, auto, travel and beverage (Client examples: Tag Heuer, Latisse, Adidas and Gucci).
- Managed national integrated marketing program executions including successful project management of multi-market Bridal Luxury events featuring Mirrasou wines and Grey Goose Summer Rooftop Series microsite and event activations in Atlanta, Chicago, Dallas, Houston, and Los Angeles.

National Marketing Manager

- Created marketing and sales collateral including presentation decks, one-sheets, and client recaps. 
- Assisted VP of Marketing managing national custom client programs including Bloomingdale’s ‘Men’s Suiting Event’ and Chef’s Table Events featuring Fiji Water and custom 8-page high-impact advertorial unit featuring Don Julio (e.g. multi-market in-store events, advertorials and email blasts).

National Marketing Coordinator

- Supported the Vice Chairman/Group Publisher with day-to-day activities including schedule coordination, RFP management for luxury brands, and producing effective and well-written advertising proposals for client renewals including Louis Vuitton, Smashbox, Hugo Boss, and Bulgari.

Executive Assistant to Vice Chairman/Group Publisher

Aramark

- Provided market support for National Account marketing, which included prospecting, preparation of marketing materials, administrative support, and resolution of client problems to ensure optimal customer satisfaction.

Account Executive (Aramark Harrison Lodging Division)

WHO AM I? 
Passionately curious. Fueled by growth and creativity. A collaborative change agent with the soul of an entrepreneur. Champion and advisor to those I manage (i.e. Mama Bear).

I live for innovative and results-driven marketing. I successfully develop and implement multi-channel marketing strategies based on my customer's needs and the overall objective of the brand. My current mission: Showing the world the upside of downtime with iconic 🧩 like The Crossword, Spelling Bee, & Wordle. 


Examples of work and resume can be found here: www.chandracooks.com

Specialties: Strategy & Implementation | Digital Storytelling | Social Media Marketing | 
Strategic Partnerships | Email Marketing | Account Management | Influencer Marketing | Analytics | Integrated Cross Channel Marketing | Digital Advertising | Product Marketing | KPI Driven

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