Case Paper Co.

Head of Brand & Creative 

Aviva Winter

Led end-to-end creative direction for a jewelry brand, from design to marketing, establishing a cohesive brand identity.

Managed all business operations including e-commerce, vendor relations, inventory, and customer experience.

Built a strong digital presence through curated content, email campaigns, and social media strategy.

Secured high-profile media coverage, enhancing brand credibility and visibility within the jewelry space.

Founder & Creative Director

H. Saga International

www.port-alliance.com

Creative lead on design, packaging, fixtures, retail initiatives, photography, trend forecasting and collateral.

Develop and execute branding and packaging solutions from concept through delivery for brands including Mr. Porter, Net A Porter, Diane Von Furstenberg, Moda Operandi, Tommy Hilfiger, Estee Lauder, MAC & more.

Manage creative and global sourcing teams in the development of design, packaging structural design and production.

Work closely with clients and internal teams to drive creative and ensure implementation is aligned within time lines, strategic objectives and clients' needs.

Sr. Creative Director

Randa Accessories

Conceptualize & design all areas of creative marketing including: branding, packaging, fixtures, 
in-store merchandising, advertising, collateral materials, public relations, trade show design, social media and new business development for a $1 billion dollar company.

Provide Randa's trend direction and product marketing/design to attract both national and international brand awareness.

Directly oversee development, sourcing, roll out & distribution of package design, in-store displays & merchandising materials.

Ensure all creative functions adhere to retail partners agreed-upon strategies, marketing guidelines, budgeting & brand standards.

Manage a direct team & freelancers on collaboration, workflow, productivity & performance.

Licensed brands include: Tumi, Kenneth Cole, Tommy Hilfiger, Levi's, Tommy Bahama, Nautica, Buffalo, Jonathan Adler, Geoffrey Beene, Guess & more.

Private Labels include: Macy's, Lord & Taylor, Bloomingdale's, Kohl's, JCPenney, Costco, & more.

Director of Creative Services

Swank, Inc.  (Purchased by Randa Accessories)

Managed all areas of business marketing & creative for a $150 million dollar company including all divisions: Jewelry, Belts, Wallets & Gifts. 

Responsible for creating marketing tools for use by licensees, trend forecasting & product design, packaging & in store design & development, retail initiatives, brand management, public relations, social media and consumer & trade advertising.

Created seamless work processes and enhanced efficiency of project flows from start to Finish.

Director of Marketing 

Swank, Inc. (Purchased by Randa Accessories) 

Marketing Manager

Maggy London Inc.

Account Executive

Elie Tahari

Jr. Account Executive

Accomplished, brand strategist, creative director and founder with over 20 years of experience in creative direction, marketing, manufacturing, sourcing, package design, jewelry design as well as managing and building corporate brands.

Awards won: Packaging of the Year Award, Communicator Award, MarCom Award, International Design Award, American Graphic Design Award, Hermes Creative Award, Paperboard Packaging Competition, Gold Leaf Awards, 59th GDUSA annual Package Award, Graphics Excellence Award and Neographics Award.

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