Chantal 🐝 Despres's Linkedin Analytics

The first Product team I ever worked on was a team of one. I designed the product (a humane wild rabbit trap). I built the product myself (with a plastic flower pot, two nails, and two long pieces of string). I tested the product as the primary user (by seeing if I could pull it over my little brother of course). And finally, I took the product to market (my mom drove me to the field where there were hundreds of rabbits). Now, getting product-market fit with these rabbits was pretty difficult. Naturally, I got a lot of user feedback. "We shouldn't be able to see that this is clearly a trap," one rabbit told me. "This whole thing smells like a bullied human little brother," another remarked. I very quickly pivoted my product to align better with the demands of the market: I turned the flower pot upside-down and planted carrots for the wild rabbits to eat in the future. It was a smashing success, with 100% carrot adoption and 99% retention carrot over carrot. True story 🥕 👩‍🔬 Now, instead of serving wild rabbits around the world (because I'm not 8 years old anymore), I build and market tech products in the mental health, generative AI, ed tech, and public policy sectors. I'm always up to the challenge of finding PMF, leading a go-to-market strategy, and developing perfect pricing. I help companies unlock the magic behind their B2B and B2C digital products with clear messaging and positioning, strategic segmentation, and GTM execution. With experience as both a Product Marketer and Product Manager, my goal is to create synergies between product and marketing teams and answer three questions: 🪞 Why are we doing this? 🔬 Who are we doing this for? 🔮 How are we going to do this right?