Charity Dodd's Linkedin Analytics

With over 20 years of experience in the education sector, I combine my passion for teaching and learning with my skills in product marketing and content management. I work as a Product Marketing Manager at Aeries Software, a Student Information Systems (SIS) product company for school districts. At Aeries and at my previous position at LINC, I collaborated with the product team to identify new opportunities and customer needs, using AI-driven tools to optimize product marketing strategies. I developed and executed go-to-market plans for new products and product launches, creating positioning and messaging that resonate with educators and administrators. I also create and manage marketing materials, including blog posts, webinars, and other content, and own sales enablement and adoption programs. I perform competitive research and stay informed on market trends and insights for product differentiation and improvement. As a former school counselor and teacher, I have a deep understanding of the educational system and the needs of both educators and learners. I leverage my domain expertise to create content and strategies that genuinely align with the challenges and goals of the K12 education market. I also host the "Blended Learning in Action" podcast, where I share best practices and insights on how to implement blended learning in diverse settings. I am adaptable, curious, and collaborative, always seeking to learn and network with other professionals in the field. I hold a Bachelor's in Business Administration, a Teaching License, and a Master's in School Counseling, as well as certifications from Google, Edpuzzle, and the Ohio Department of Education. I believe in the convergence of education and technology, where products and content not only inform but also inspire and transform.