Charity Lee

Port IO

Portal Enablement Advisor

It's Destiny Recruiting

- Generated $1M+ in new revenue pipeline through outbound activates (full cycle b2b sales)
- Designed, tested & implemented outreach cadences and email messaging via Apollo.io
- Built pipeline of SDR, Account Executive & Sales Leadership candidates for open sale positions 
- Increased closed won conversions by adding value throughout the sales cycle by asking in depth discovery questions
- Sold into and influenced - Head of Sales/Marketing/Talent, Vice President of Sales/Marketing/Talent/Growth/Product/ Demand Generation and Chief Sales/Talent/Marketing/Growth/Product personas
- Co led development of consulting resources such as onboarding guides and sales recruiting protocols for founding SDR/sales hires
- Deal sizes $20-$100k
- 200+ touch points per month
- This position has never prevented me from being a top performer in my w2 salaried player/coach roles
- Built GTM internal team structure for internal recruiters and sellers (SDR/AI) - including filling internal headcount and building interview questions, sales KPIS, sales and recruiting playbooks, one on one meeting requirements/checklists & executive sales leadership templates for internal hires 
- Supported over 30 IDR internal sales hires as THE sales leader, working directly under the founders (CEO and CFO) to generate revenue, recruit the best sellers, increase retention and reduce internal mis- hires
- Build and maintain b2b relationships with seed stage startup founders and executives to multi billion dollar a year arr orgs (saas, tech, services)
- Sourced and negotiated tools (sales prospecting, ai software/saas, recruiting tools)
- Advised C suite executives (owners) on hiring best practices (when to hire to get to desired revenue based on current team impact)

Sales Development Manager (Advisor)

CareerCircle

· Identify outbound quality leads that match the employer personas identified to funnel to sales. 
· Work with marketing to align efforts and optimize lead generation campaigns. 
· Conduct initial outreach to potential inbound and outbound leads via phone, email, or social media. 
· Qualify leads to determine their level of interest and fit with CareerCircle’s solutions.
· Setting up initial meetings or demos to present the sales offerings. 
· Nurture outbound leads by enrolling in sales sequences in Hubspot. 
· Maintain accurate and up-to-date records of leads and interactions in Hubspot CRM. 
· Create and maintain a pipeline of potential prospects including a target list of key prospects. · Educate leads about CareerCircle’s value proposition and offerings to generate interest and awareness. 
· Determine that prospects align to the skill sets and requisitions that align to CareerCircle’s mission. 
· Overcome objections to set initial meeting. 
· Collaborate with the sales team to provide support in achieving overall sales goals. 
· Stay informed about industry trends, competitor activities, and market dynamics to identify new lead generation strategies.

Client Engagement Manager

TeamSense

- Met/Exceeded outbound/meetings set quota
- Company reduction (non performance RIF)
- 200+ touch points per day
- Supported the development of building founding SDR practices

Sr Sales Development Rep (Founding Team)

Augmented Training Systems

Enabling mission readiness by providing cutting-edge, affordable, and immersive virtual reality training for first responders and code compliance

- Thousands of dollars in total pipeline generated through high volume, lead generation activities 
- Established the new SDR Team Lead position for the North American sales team, coaching and promoting an internal team member to their first leadership role

Sales Development Specialist (Founding Team)

Sauce Labs

- Appointed to lead and mentor a team of 12 SDRs, managing daily processes and global sales enablement in collaboration with sales and marketing to streamline the GTM strategy. Spearheaded the omnichannel approach and supported the product-led growth movement by identifying, engaging, and connecting with prospective leads
- Team influenced thousands in total pipeline through high volume, lead generation activities 
- Established the new SDR Team Lead position for the North American sales team, coaching and promoting an internal team member to their first leadership role
- Created and implemented the outbound sales strategy and dashboard to monitor, evaluate, and mobilize SDRs, resulting in 7K new outbound calls per month
- Provided guidance to executive leaders and international sales directors on North American sales development strategy and operations to create a streamlined approach to selling and expansion opportunities

Sales Development Manager

MacroFab, Inc.

- Team influenced thousands in total pipeline during tenure 
- Increased SDR new business to 70% within three months of hire by transforming the department to a culture of teamwork and accountability for high performance
- Improved speed to lead from 24+ hours to 6 minutes
- Supported developed Bridge Program to promote SDRs
- Successfully grew the SDR team by 250% to meet increased sales performance. Directed hiring, onboarding, and training of all team members to ensure ongoing goal attainment
- Created and implemented the companywide sales development playbook to ensure consistent goals, including opportunities created, meetings scheduled, new business closed, inbound/outbound messaging, connection rate, sales cadence, and daily calls
- Exceeded KPIs by 200, Dual SDR Lead and Account Executive full cycle sales ownership 
- Built out Dashboards, and collaborated with c suite executives on performance and forecasting 
- Promoted to lead a team of three customer support coordinators by designing and implementing customer support processes to enhance satisfaction
•	Collaborated with executive leaders to identify and implement individual and departmental goals, leading to service consistency and an improved customer experience
- Led the implementation of premium product subscriptions, exceeding sign-up goals by 160% and resulting in a 50% new business capture rate
- Coached SDRs to exceed KPIs across phone calls, scheduled demos, completed demos, and revenue targets by 200%
- Owned hiring, onboarding, coaching, and performance improvement plans to ensure best-in-class performance within the SDR team
- Tracked and reported performance data to the Head of Revenue and executive leaders to establish performance metrics and improve forecast accuracy

BookNook

Sr. Customer Service Manager

I work with schools organizations and districts to deliver a literacy software aimed at research-driven, interactive and easy to use

Account Executive

- Selected to lead a team of four SDRs by designing and implementing processes to meet company goals. Collaborated with  executive leaders to identify and implement individual and departmental goals, leading to service consistency and  enhanced business outcomes
- Led the implementation of premium product subscriptions, exceeding sign-up goals by 160% and resulting in a  50% new business capture rate
- Simultaneously served as Account Executive, guiding clients through the full  buying cycle while coordinating with SDRs to achieve close ratio goals
- Coached SDRs to exceed KPIs across phone calls, scheduled demos, completed 
demos, and revenue targets by 200%
- Collaborated with HR in recruiting, hiring, onboarding, coaching, and performance 
improvement plans to ensure best-in-class performance within the SDR team
- Partnered with Marketing and Communications to build successful email marketing campaigns leading to sales growth
- Tracked and reported performance data to the Head of Revenue and executive leaders to establish performance metrics and improve forecast accuracy

SDR Team Lead 

Sales Development Representative

The Princeton Review

- Promoted to lead a team of 12 campus representatives throughout Central Texas in promoting the Princeton Review program. Met or exceeded all KPIs in areas, including lead generation and new business
- Recruited, hired, and developed the campus recruiting team each semester. Coached and mentored first-time sales professionals in leading presentations, prospecting, active listening, value propositions, and goal attainment
- Served as company representative and spokesperson at trade shows and live events throughout Central Texas, exceeding new business goals by $1M YOY
- Increased retention and satisfaction by developing and implementing a customer success strategy that engaged both new clients and increased relationships with existing clients
- Collaborated with the Board of Directors, providing a detailed territory analysis and success strategy

Business Development Manager

Help enroll and inform people about the programs that we offer. Top knotch customer service and client relations. I serve as a buffer for scheduling between academic programs and tutors that the program provides.

Enrollment Advisor

🌟 About Me:

As an accomplished Sales Development Representative (SDR) and SDR Manager, I am passionate about driving growth and exceeding targets through strategic leadership and innovative sales methodologies. I love to coach and to build. I am committed to fostering a culture of excellence and continuous improvement.

👩‍💼 Professional Experience:

With extensive experience in sales development and management, I have successfully led teams to achieve exceptional results in pipeline generation, outbound prospecting, and revenue growth. My expertise in sales tools, data analysis, and process optimization has enabled me to drive efficiency and effectiveness across sales operations.

🤝 Core Skills:

Sales Leadership & Team Management
Inbound & Outbound Sales Strategies
Sales Tools & CRM Implementation
Data Analysis & Reporting
Pipeline Management & Forecasting
Sales Process Optimization
Coaching & Training
Customer Experience & Relationship Building
🌍 Current Focus:
In my current role, I am focused on developing and executing comprehensive sales strategies that align with organizational goals. By leveraging my expertise in sales enablement, customer engagement, and market insights, I aim to drive revenue growth and customer success.

💬 Let's Connect:
I am passionate about collaborating with like-minded professionals who are dedicated to driving sales excellence and delivering exceptional customer experiences. Let's connect and explore opportunities to drive growth and success together.

#SalesLeadership #SDRManagement #SalesEnablement #CustomerExperience #SalesStrategy #TeamDevelopment #PipelineGeneration #RevenueGrowth

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