Ecotone UK 

Brand Controller - Kallø

Senior Brand Manager, Clipper Tea

Tesco

Key Responsibilities:
- Responsible for the development and deployment of brand strategy and guidelines 
- Delivered a pipeline of innovation and product development based on a deep understanding of customer needs, working in conjunction with the product team
- Lead comprehensive evaluation of brand and category performance to identify focused growth opportunities or corrective strategies
- Responsible for supporting the translation of UK value strategy in Central Europe, assisting with brand development and range (Poland, Hungary, Czech Republic and Slovakia)
- Develop communication briefs and execute through the line brand communication from communications to in-store

Brand Manager, Exclusively at Tesco

Perrigo Company plc

Reporting to the Group Brand Manager and responsible for leading NiQuitin, the companies #1 strategic brand (£21m RSV, £4m A&P spend)

Key Responsibilities:
•	Lead for 3YR strategic planning including brand vision, strategy and growth pillars
•	Responsible for deployment of 2018 brand plans including major innovation internally and to retailers (high street, grocers and pharmacy channel)
•	Lead for development of full year media strategy incorporating ATL and digital plans

Brand Manager, NiQuitin

Omega Pharma UK & Ireland

ABM, NiQuitin - Smoking Cessation Brand

Key Responsibilities:
•	Lead for new product development initiatives inc. full P&L responsibility
•	Project manage and engage with cross functional team to ensure initiatives, NPDs and brand business plans are delivered on time and with excellence
•	Key stakeholder management - present at monthly management team meetings inc. General Manager to gain input & approval of all plans and executions 
•	Brief and manage a multi-agency team to execute Marketing plans, leading creative development process 
•	Responsible for the daily management of £4m A&P spend 
•	Responsible for analysing brand in-market performance and providing recommendation to maximise sales and profit and/or course correct vs. objectives
•	Responsible for creation and on time delivery of consumer facing and pharmacy training materials, and support in creation of medical marketing materials

Assistant Brand Manager, Dermalex, Perrigo (previously Omega Pharma)
Nov 2014 – Oct 2015
Reporting to the Senior Brand Manager on specialist skincare brand Dermalex (£4.5m RSV, £2m A&P spend)

Assistant Brand Manager

LOVESPACE

LOVESPACE is one of the fastest growing consumer brands. We’re the UK’s first storage-by-the-box service, based in London, founded and VC-backed by the people who brought you Streetcar (now Zipcar). We collect things (mostly in boxes) from people’s front doors, look after them for as long as they want, and then return them whenever and wherever they want them. We’re their virtual loft, garage or store-cupboard.

Key responsibilities: 
•	Managing and developing a team of 3 full time staff and a cohort of interns
•	Leading the development of a customer-centric business, determining customer service policy, retention and CRM strategies
•	Playing integral role in the development of the overarching customer experience
•	Setting, managing and delivering the customer service KPIs, reporting to Directors and Board members
•	Working in partnership with Head of Operations to develop logistics strategy and close gaps in process, ensuring the business and customer needs are always met
•	Played a vital role in rebrand of business (Nov 2013) liaising with external branding agency and developers
•	Overseeing daily communication with customers and using feedback and data to improve product and web experience for consumers. As a result, worked with the Managing Director to instigate a change to a dynamic pricing strategy and subsequent redesign of the online user journey
•	Creation and implementation of offline and online marketing assets including email marketing with the use of Photoshop and InDesign
•	Development of partnerships with Oxfam and Mothercare

Head of Customer Experience

Volvo Group

Reporting directly to the Marketing Manager 
Responsible for the activation of in showroom marketing initiatives, specifically assisting in the launch of new models and services
Project manage the redesign of volvocarslondon.co.uk to improve UX and consequently increase sales
Content management of volvocarslondon.co.uk
Design and copy of online and offline marketing pieces using Adobe Photoshop and InDesign including customer emails, website and social media design, press releases and local sponsorship pieces 
Maintain and use CRM database (Autoline) on a daily basis
Coordinate and execute events for new car launches, county shows and VIP Customer events
Liasing with an external PR and Web agency
Implementation and monitoring of social media channels including Facebook, Twitter and Youtube
Assisting with PPC activity inhouse including the implementation of paid search campaigns; managing budgets and using analytics tools to improve Google rankings

Marketing Executive

Streetcar

Customer service role dealing with a range of clients daily. Roles included administration, customer service and communication via telephone and email with members. Skills developed include excellent time and people management, teamwork, accurate administration, organisation, flexibility and developing a positive can do attitude to problem solving.

Member Services Executive

Zipcar

Medical Protection Society

Managing accounts of medical professionals ensuring that all relevant documents were accounted for at all times. The role involved verifying and implementing new information into client files on a regular basis. Skills developed include working under strict time constraints and communicating in a professional manner.

Membership Advisor and Administrative Assistant

With over 10 years of experience in marketing and brand management, I am a passionate and driven Brand Controller at Ecotone UK, the leading organic and natural food company in Europe. I am responsible for leading the brand strategy for Kallø, delivering a pipeline of innovation based on consumer insights and market trends, as well as leading the communication strategy across the savoury biscuits and stocks category

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