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Charlene Strain's Linkedin Analytics

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Charlene Strain

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Hey, I’m Charlene 👋 a partner & product marketing strategist with 6+ years of experience in the B2B SaaS space. I'm also a proud, recent graduate of the Climatebase Fellowship🌻, to accelerate the climate careers of mission-driven professionals. 💪 My Partner / GTM 'Super Power' lies in crafting comprehensive go-to-market strategies that drive exponential growth for partner ecosystems. I treat partner launches (and relaunches) like product launches, and bring a product and partner marketing focus in everything I do. 🏆 I am most passionate about using my expertise for the greater good, by collaborating with partners to develop compelling marketing campaigns, co-branded content, and strategic initiatives that empower our joint audiences to succeed. With my skillset, I have successfully influenced over $35M+ in ARR in the course of my career so far, and have played a pivotal role in increasing conversion, attainment, and retention for Constant Contact, Pendo, and HubSpot's largest, and most valuable accounts. 💙 I was most recently the Senior Growth Marketing Manager - Business Partner Program at Constant Contact. I was responsible for the marketing communication and program strategy for over 2K+ partners (Influencers, Content Creators, Business Coaches, Membership-Based Organizations, and Integration Partners), contributing $20M+ in ARR for the business - a 43% YoY increase. 💗 Previously, I lead the go-to-market strategy, operations, planning and marketing campaigns for 50+ partners in Pendo's Partner Ecosystem. I influenced $4M+ in ARR with partner marketing at Pendo - an 18% YoY average increase. 🧡 Prior to joining Pendo, I was the Global Co-marketing Acquisition & Partnerships Marketing Manager at HubSpot, where I executed marketing campaigns created with partner brands and developed co-branded content offers that educated and supported HubSpot's audiences. 👩‍🎓 Lastly, I'm a 2018 graduate of DePaul University's award-winning Public Relations and Advertising program with minors in Journalism and Women’s and Gender Studies. 📚 In my free time, I love to listen to nonfiction audiobooks, practice yoga, watch true crime documentaries, cook (my favorite recipes are from Half-Baked Harvest), go to wineries and cocktail bars, play with our 3 dogs, build Lego sets, and make candles! If you are looking to connect, collaborate, or learn more, please feel free to use the contact information below: 📧 [email protected]

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