Charlene Estrada's Linkedin Analytics

I am an authentic and trusted leader and business consultant known for cultivating top talent and building high performing teams. I joined the cannabis industry as an advocate for plant medicine and proponent of federal legalization. My specialty honed over 25 years of experience includes leading high-stakes, high visibility programs and integrations, aligning people, process, and technology, fostering a collaborative work environment and leading teams through rapid change. I enjoy working in fast-paced environments and adapt swiftly to evolving market and organizational dynamics. One of my greatest strengths is my ability to pivot and reprioritize while maintaining the focus and engagement of teams and key stakeholders. In 2021 after 6 years with Blue Shield of California, I made a career pivot to the cannabis industry. I’m passionate about this emerging industry and evolving market as a catalyst for policy reform and to help address healthcare inequities through expanded therapeutics and medical research. What particularly inspires me about cannabis is the vast number of users who find genuine relief and an improved quality of life from pain, disease and mental health issues. I’m also drawn to the unique opportunity that cannabis provides to address economic and social inequities in the communities hit hardest by the war on drugs. I'm excited to be part of the industry’s evolution to help eliminate the stigma of cannabis and change the narrative through advocacy, education and legalization. I’m drawn to conscious and ethical cannabis companies that have a true desire to drive positive, sustainable change to create a more diverse and inclusive environment. I’m inspired by mission driven organizations that share my passion for improving the lives of the customers and communities they serve. What I offer to the cannabis industry is deep health care industry experience, execution and delivery expertise, and an understanding of complex regulatory and legal issues to ensure compliance and alignment with an organization's vision and strategy. MY SPECIALTIES: Leading through change and ambiguity, building strategic relationships, developing next level talent, simplifying the complex, and bringing calm and clarity to chaos. OUTSIDE OF WORK: I love creating beautifully curated spaces and interior designs that reflect one’s personality and style. As a life-long learner I am drawn to activities and experiences that help me continuously grow, especially traveling and pushing beyond my comfort zone.