THE REDMOND ACADEMY OF THEATRE ARTS

Pro bono marketing consultant and advisor to the board and Artistic & Executive Director.

Independent Marketing Consultant

Simplicity Consulting

Consulting for Microsoft Global Demand Center Lifecycle and Integrated Marketing Programs. 
Building audience insights and storytelling strategy in partnership with Program Leads, Content Strategists, Brand Strategists, Product Marketing, Market Research, Integrated Marketers, and Marketing channel leads.
Developing user personas, customer journeys, storytelling frameworks, and integrated marketing guidance for global programs and campaigns.

Marketing Consultant to Microsoft - Audience Insights and Brand Storytelling 

Bolt

Led integrated marketing and paid media strategy and execution plans across Bolt's portfolio of products and audiences to deliver marketing KPIs for brand consideration and marketing impact on pipeline. 
Built, managed, mentored, and developed a fantastic team of integrated marketing and paid media professionals. 
Delivered high impact cross-channel campaigns partnering with product marketing, sales, content strategy, web marketing, lifecycle marketing, communications and events, and customer experience and success teams.

Director of Integrated Marketing and Advertising

Microsoft

Responsible for leading a team of content strategists building content strategy for Microsoft 365, Microsoft Security, and Azure.

Content Strategy Group Manager 

Led web marketing strategy for Microsoft Teams across consumer and commercial audiences globally to drive compelling online customer experiences that delivered Teams business impact through improved audience perception, increased brand consideration, new customer sign ups, and purchases. 
Owned bi-weekly, monthly, and quarterly measurement, review, testing, optimization, and exec communication process to maximize the impact of web traffic that had increased tenfold during the early stages of the COVID-19 pandemic.   
Partnered with product marketing, content strategy, advertising, lifecycle programs, social, and customer experience and engagement teams to deliver a cross-channel, full-funnel customer experience.

Web Marketing Lead - Microsoft Teams 

Built an internal team and supporting vendor team of integrated marketers to deliver full-funnel brand and performance campaigns that increased positive customer perception of Microsoft by 20% and contributed to down funnel business performance with engaged contacts, marketing qualified leads and sales opportunities. 
Led integrated marketing strategy, execution planning, measurement, and optimization for cross-company, cross-discipline, cross-channel Commercial COVID-19 response campaign delivering hundreds of thousands of customer engagements globally. 
Partnered with product marketing, research and analytics, brand strategy, content strategy, web marketing, social, lifecycle marketing, brand partnerships, and the creative studio to build customer-focused, insights-based, actionable, and optimized campaign frameworks.

Integrated Marketing Communications Group Manager

Led content strategy and development for Security & Compliance, Microsoft 365 Enterprise and Microsoft Surface global demand and lifecycle engagement programs.
Drove content innovation with new content approaches and storytelling techniques across custom content partnerships, video and audio. 
Partnered with lifecycle program leads, web marketing, research, analytics, paid media, social, and events teams to deliver cross-channel content strategies across the full customer journey.

Senior Content Marketing Manager

Responsible for global advertising across Microsoft Cloud, Microsoft Office 365 and Microsoft Surface, covering TV, out of home, print, social, digital advertising, content strategy, web strategy and custom content media partnerships. 
Built creative strategy, customer journeys and execution plans for global advertising to land integrated brand campaigns grounded in compelling, research-backed stories and creating high impact results, including 20+ point increases in brand perceptions across audiences. 
Developed and optimized digital customer experiences based on behavioral analytics and perception-based measurement and in partnership with central market research, segment, and product marketing teams. 
Developed high impact and award winning content partnerships with top-tier publications including The
Economist, The Atlantic, WSJ, CIO.com, WIRED, and CBS.

Senior Global Advertising Manager

Responsible for managing a fantastic team of 4 to create integrated marketing communications campaigns for:
*Microsoft Office Division 
*Small and Medium Business 
*Partner 
*Citizenship

Marketing Communications Team Lead

I am responsible for managing integrated marketing communications across many different business units within the Microsoft commercial (B2B) business, including:
*Cloud
*Windows
*Microsoft Office (desktop and server)
*Microsoft Dynamics
*Mid Sized Business
*Enterprise Business
In this role, I am responsible for building the full communications mix from advertising and PR through online marketing and social media to lead generating telemarketing activities based on business and marketing objectives. 
For my campaigns, I own the agency relationships, briefing process and ongoing management of multiple agencies to deliver integrated plans. 
I have responsibility for managing campaign budgets as well as defining measurement and learnings plans and effectively reporting back to internal stakeholders on results and implementing optimisations.

Marketing Communications Manager

PricewaterhouseCoopers

Sales and Marketing Executive

Marketing leader and strategist with 17 years’ diverse experience across integrated marketing, campaign and program management, and depth experience in multiple marketing communications disciplines – web, content strategy, social media, and advertising.

Skilled and empathy-driven people manager and leader with experience building and developing small and mighty teams of direct reports and large extended virtual and external teams. 

Values high integrity, open-mindedness, creativity, constant learning, and kindness. 

Specialties: 
Integrated Marketing | Content Strategy | Brand Campaigns | Advertising | Media | Campaign and Content Frameworks | Learning, Measurement and Optimization Frameworks | Marketing Program Management | Multiple Agency Management | B2B Marketing

Taplio

Charlene Marsh's Linkedin Analytics

Charlene Marsh

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Charlene Marsh's Linkedin Analytics

Charlene Marsh

Want to drive more opportunities from LinkedIn?

Charlene Marsh's Linkedin Analytics