Charles Talbot's Linkedin Analytics

“You can have everything you want in life if you will just help others get what they want.” —Zig Ziglar I’ve always believed that real success in sales comes down to understanding people, not just pushing products. Over the past 20 years, I’ve worked in B2B sales, marketing, and enablement roles, helping teams navigate complex buyer decisions and find smarter ways to close deals. I’ve led new business and account expansion across martech, adtech, and CX spaces at companies within start-ups, scale ups and enterprise and I’ve seen firsthand the impact of a well-tuned sales engine on growth and morale. Today, as the founder of LiveGuru, I focus on making sales success repeatable and buyer-centric. Instead of relying on one-size-fits-all tactics, I use guided selling methods, data-driven insights, and scenario-based coaching to help teams deliver more consistent, predictable results. The goal is to align how sellers work with how buyers really buy, so everyone wins faster, with less friction. I draw on a range of well-regarded methodologies (WbD, Sandler, GAP, MEDDPICC, Challenger, Value Based Selling, and Force Management) not because buzzwords matter, but because each approach brings a useful lens. My aim is to help teams pick the right tool for the right job. The end result? A sales process that feels more natural, enables reps to perform at their best, and fosters lasting customer relationships. If you want to talk about making sales more human, more efficient, and more scalable, or you’re just curious about how guided selling can transform your team’s results, I’m always up for a conversation.