Charlie Cowan's Linkedin Analytics

I partner with CEOs and revenue leaders to accelerate predictable and repeatable revenue by aligning marketing, sales and customer success. The way companies drive revenue is changing fast: - Customers want to buy through self-serve and digital channels - AI is eating up low level sales activities - Data is everywhere, but is not creating insights of value - The customer journey is a circle not a line Companies cannot capitalise on these changes with siloed functions - instead a cross functional revenue operations system is required. I provide advisory and consulting across the entire buyer experience helping clients to: - Map out and optimise the buyer journey to help customers to buy from you - Revise your content strategy to educate buyers on the problem you solve - Remove silos between your marketing, sales and success teams - Developing sales playbooks and coaching existing and new sellers - Implement strategic testimonial and referral programmes to drive new pipeline - Uncover new insights from the customer data you generate - Launch new routes to market including digital selling and partner programmes In addition, I am the author of four books available on Amazon: - The Revenue Operations Playbook for Founders - building high performing go-to-market teams in a rapidly scaling startup - How To Sell Tech - a step-by-step guide to hitting your target in your first tech sales role - The Sales Journal - a workbook to help tech salespeople with their weekly forecasting and opportunity management - The Revenue Operations Maturity Workbook - a 110 page workbook to help you assess your progress against 22 capabilities Find out more about each of them in the Featured section on my profile. Follow me here and on Twitter @revopscharlie for revops advice and lessons learned.