Embryo

Marketing Director

Embryo is a leading independent digital agency. Working together, the team tackles your brand challenges from unexpected angles. Their joined-up approach combines deep curiosity, creativity and pioneering technology. Add in the expertise in Organic (SEO, content, digital PR), Paid (PPC, affiliate marketing, paid social) and Creative (UX/UI design, conversion rate optimisation) and Embryo can reveal surprising insights and create extraordinary growth. By seeing the things others miss, Embryo makes brands more visible online. Through integrating insights in campaigns that engage customers at every stage of their journey, Embryo can transform your business.

Account Director

Senior Client Services Manager

Client Services Manager

Digital Project Manager

Digital Marketing Consultant 

The Gift Of Oil

The Gift of Oil (www.thegiftofoil.co.uk) is an online retailer of premium olive oils and balsamic vinegar. In my role as Digital Marketing Manager I was solely responsible for planning, scheduling and creating all online content to meet monthly and yearly revenue targets. 

Notable achievements include:

Social Media
Developed and implemented a social media strategy. Without any social media budget, the Twitter following has grown from 400 to 3,400+. Our Facebook page likes have tripled. Traffic to the website from social media has increased by 296.84%. 

CRO
Increased conversion rate by 13.29% in the last year through extensive optimisation of the website copy and customer journey analysis. 

Email Marketing
Responsible for planning, writing and scheduling all email campaigns using Mailchimp. Revenue from email marketing campaigns have increased by 345% in the past year. 

Website Management
Independently manage and administrate the Magento website, including all customer service and customer experience issues. Gained a Trustpilot score of 9.8/10 for our online ordering service.

SEO
Created and continually optimised all online content to target specific keywords for SEO. Now ranking on the first page in Google for the majority of the keywords I have targeted. 

Content Writing 
Created various content marketing pieces including all emails, blogs posts, buyers guides and recipes to improve SEO, increase brand awareness and increase sales.

Digital Marketing Manager

Plastic-Sheets

Plastic Sheets is an on-line marketplace for thermoplastic sheeting (ABS, HIPS, Polypropylene and many more). Our business model is three-fold; 

1) Companies with an excess of plastic sheeting can sell their material online to our wide range of customers. We provide a more profitable and environmentally friendly option to granulation. 
2) Customers buy from a wider variety of colours, sizes and finishes than those which are available from traditional stockists. They are able to access materials in small quantities which are otherwise only available to purchase by the tonne. 
3) Plastic Sheets is the sole European stockist and supplier of Soliant PaintFilm laminates- the highest quality thermoformable decorative plastic sheets available on the market. We have some stock sheets, but can quote for and import any of their extensive range of laminated sheets. 

In my role as the Sales & Marketing Manager, my duties include: 

Sales: Day to day running of the business including quoting, invoicing (using Sage 50 Accounts), stock management (using Match-IT), online orders, dispatch, customer enquiries, imports & exports and customer retention. 
Marketing: promoting the website and building relationships with potential customers and sellers using social media, SEO, direct marketing, email marketing, tele-sales and organising and attending exhibitions.

Sales & Marketing Executive

CEB is the leading member-based insight and advisory company. Members include 73% of the FTSE 100, and 85% of the Fortune 500. 

CEB identify common business challenges that senior leaders face, then look within their client base to see who has also faced that challenge and solved it successfully. They take that best practice and teach it back to the rest of our members, giving them proven and profitable solutions to increase efficiency, up-skill staff, and enable growth.

I worked for CEB's Customer Contact Leadership Council. 350 Heads of Customer Service across the globe are members and CEB provides them with proven and profitable solutions to improve customer loyalty, reduce live contacts, and increase first contact resolution.

Business Development Associate

User Voice

Internship working for User Voice (http://www.uservoice.org/), a charity dedicated to reducing re-offending rates by involving service users in the process of improving the criminal justice system. My responsibilities included:
Creating the quarterly newsletter
Working with a publisher to create a 'visual representation' of our research to appeal to our target audience 
Updating and managing the Facebook, Twitter & Blog pages
Updating and managing the User Voice and Whats Your Story? website
Drafting and proof reading reports
Updating and creating databases
Individual research projects, including research into the history and prevalence of methadone prescriptions in prisons for Mark Johnson, CEO & Founder to present in a Select Committee in Parliament
Working closely with service users and volunteers and ensuring that they were involved in anything I produced

Marketing Intern

A results-driven Account Director, with a proven track record in client retention, upselling, and delivering financial growth. Passionate about delivering results, optimising client experience, and fostering high-performing teams.

✔️ I have consistently exceeded sales targets, achieving 257.7% of my annual target in 2023, and 161.5% of my annual target in 2022. 
✔️ Retained and strengthened key client relationships, including the likes of The Range, HSS Hire, OTTY Sleep, Acquired.com, leading to multi-year contracts and substantial revenue increases
✔️ Led the Client Services team, driving performance tracking, strategic account growth, and process improvements.

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Charlotte Fallon

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