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Directed strategy across a wide spectrum of production capabilities, including traditional, 3D, immersive/gaming, and generative AI.
Pioneered strategic advertising and sales initiatives, targeting C-level executives and key stakeholders at local, regional, and global level media clients and key agency holding groups.
Developed comprehensive account strategies and plans while setting strategic relationship objectives and cultivating executive alignment.
Nurtured and fortified relationships with business leaders, gaining insights into their unique company challenges and delivering customised, innovative solutions aligned with customer needs.
Oversaw complex global accounts, encompassing multiple opportunities across various functions, ensuring precise forecast and budgetary accuracy.
Collaborated closely with marketing, product, and CSM’s to formulate strategies, define focus areas, and prioritise activities within the assigned territory and account portfolio.

Client Partner

Engaged with key stakeholders and Board-level decision-makers to analyse business trends and future strategy for incorporation into forecast / budgeting cycles against annual and quarterly targets.
Commercial Brand Champion for renowned programmes, such as FIFA World Cup, Rugby World Cup, Coronation Street, The Voice UK, Who Wants To Be a Millionaire?, Britain’s Got Talent, Dancing on Ice and The Chase.
Key conduit for client and agency at C-suite-level; identified opportunities to deepen brand integration with relevant programmes.
Maximised client retention and repeat business having embedded service management standards.
Fostered relationships with global senior level production, editorial, press and marketing teams.
Pitched individual shows to high-value clients and agencies on an international stage.
Presented scale and depth of individual programme properties to Commercial team.

Content Partnership 

JCDecaux

Creative Partner

Generate revenues through answering briefs and proactively pitching to agencies and clients.
Creating partnership solutions across various platforms with a variety of stakeholders that align client and partner brand values whilst championing innovative thinking. 
Coordinating sales process (knowledge of properties to sell, creation of sales material, working across departments to create bespoke sales propositions).
Excellent knowledge of planning and data insight software such as 2X client to underpin media strategy. 
Developing alternative revenue streams outside of main media agencies, including but not limited to, PR agencies, creative agencies and clients direct.
Managing the day to day relationship with key channel personnel (Producers, schedulers, marketing and press).
Deal Implementation; Oversee/ manage the deals to air process (channel sign off, contracts, creative, Ofcom compliance, promos, press releases and research). 
Management of the Partnership Executives – Galvanizing the team and inspiring new innovative ideas, project assignment, determining focus areas and identifying opportunities for growth and learning.
Weekly updates on key trends within core areas of the market.

Viacom Partnership Specialist

Wolf and Lamb 

Created branding, logo, and style guidelines to establish cohesive visual identity.
Conducted market research and analysis to develop targeted messaging and positioning.
Developed marketing strategy and plan encompassing digital marketing, print/outdoor ads, PR outreach, partnerships, and community engagement.
Produced copy for print brochures, website, and social media profiles to showcase menus and event offerings to prospective corporate and individual clients.
Managed campaign execution across various channels including email marketing, content marketing to promote and generate leads.
Developed and executed multiple successful customer loyalty and referral programs to build engagement and retention.
Established metrics/KPIs and analytics framework to continually track performance; optimised spend and tactics to improve ROI.
Built partnerships with vendors, venues, and complementary businesses to expand catering reach and services.

Marketing Manager

I am a results-driven sales and partnership specialist with over 13 years of experience in the
media & advertising industry. My passion lies in finding the right advertising solutions for clients and
fostering strategic relationships that drive revenue growth. I excel in negotiating high-value deals,
managing cross-portfolio agreements, and exceeding sales targets. My strong communication and
collaboration skills have enabled me to streamline operations and deliver outstanding client service.
I possess in-depth knowledge of the global entertainment landscape and a talent for strategic
planning.

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