Charlotte S.'s Linkedin Analytics

🦕TL;DR: Experienced content editor with 4+ years of driving editorial quality and efficiency. I’ve helped scale content operations by building freelance writer and editor teams, creating SERP-informed content briefs, managing content pipelines across multiple clients, and upskilling writers through developmental editing and structured feedback. I thrive at the intersection of strategy and execution, ensuring content is accurate, engaging, and aligned with business goals. At Omniscient Digital, I helped scale editorial operations by sourcing and vetting writers and editors, creating detailed content briefs informed by SERP gaps, and enforcing SEO, voice, and style standards across multiple client accounts. I’ve managed content pipelines, led developmental and copy editing across formats, and collaborated closely with subject matter experts to ensure content is both accurate and engaging. Prior to that, I brought clarity and structure to health, pet care, and lifestyle content through roles at RVO Health, Betterpet, and Static Media. I translated complex, technical information into accessible, digestible content, improved search performance, and ensured medical and editorial accuracy. What sets me apart is my ability to balance quality with efficiency—boosting editorial output without compromising integrity. I’ve upskilled and developed writers across industries through actionable feedback and hands-on editorial support, and I’ve improved internal documentation to streamline processes and maintain high standards. I’m passionate about building strong editorial systems, mentoring writers, and helping brands create trustworthy, high-performing content that resonates with their audience.