DEPT®

Digital Strategy Director UKI

Head of Media Strategy UKI

Head of Paid Social

BYTE/DEPT®

Senior Lead Media Planner

Lead Media Planner

Key responsibilities: 
- Overall media strategy
- Campaign planning and execution across multiple clients and markets
- Client communications 
- Weekly, monthly, and ad hoc reporting
- Working closely with our creative team to align with social best practice
- Recommending and testing new platforms, formats and measurement solutions 
- Account management tasks such as status sheets and timeline management
- Budget and finance management

Media Planner

Wavemaker

After MEC and Maxus merged to become 'Wavemaker', I continued in my role as an account executive working across digital display and paid social on the B&Q account.

Digital Account Executive

Key responsibilities: 
- Planning digital display and paid social campaigns; determining platforms/partners, formats and objectives.
- Managing the client's social channels
- Campaign optimisation and reporting 
- Client communications 
- Maintaining media owner relationships 
- Managing the migration to DoubleVerify as an ad verification partner

The Graduate Scheme at MEC allows me to work across 6 different departments and two clients, TfL and Morrisons. My rotations include Communications Planning, Analytics and Insight, Audio Visual, Display, and Performance as well as an introduction to finance. This gives me the opportunity to gain invaluable, all-round experience and serves as the perfect introduction to the Media industry.

Rotational Graduate

Reader's Digest Association

I completed tasks such as book research for new projects, market research into eBook sales, and I attended two editorial meetings; one with a new potential client and another where final editing decisions for a soon to be released book were being made.

Work Experience

Experienced paid social planner with a history of delivering innovative, effective and successful campaigns for clients across the full marketing funnel.

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