Chelsea Nelson, MPC's Linkedin Analytics

I am a proven integrated campaigns strategist and team leader with a masters degree in professional communication, dedicated to building trust across global teams to deliver quality products, content, programs, and campaigns that impact ROI and get people excited. With over 12+ years in digital marketing, internal and external communications, content marketing, program management, and campaign strategy for both public and nonprofit sectors - I have learned a lot about what works and what doesn't when it comes to bringing GTM campaigns to life (and getting people bought in). And, I have a lot of fun doing it. I love storytelling (I always say I am a writer first and foremost), and that is why I love working in marketing - especially when I am lucky enough to work for or with a company, brand, or product that lights me up. There is a lot to think about when it comes to building successful integrated marketing programs or content strategies and I very much enjoy putting those puzzle pieces together, and watching those ideas come to life. I am pretty nerdy about user journeys, bringing dispersed teams together for a common purpose, and getting the right messages to the right audiences (at the right time!). Seeing a successful program out in the wild brings me so much satisfaction and pride. In my off hours, I write and study poetry as well as have a personal brand dedicated to food and craft cocktails (@ritualandcraft). I have loved writing about food and beverage for several local publications and tend to gravitate to folks who want to have a meaningful conversation over a great meal. To feel truly happy, I have to find a great deal of meaning in both my daytime work, as well as my creative pursuits.