Chelsea Castle 's Linkedin Analytics

Journalist turned content strategist and marketer. 12+ years experience. 6x content leader obsessed with the intersection of trust and empathy to build beloved brands and content that converts. I fancy myself a startup Swiss army knife but prefer to stick to words, brand, and people. 🛠 Expertise: Content marketing, writing, editing, brand strategy, brand building, positioning, messaging, UX/UI/IA, SEO, email marketing, marketing strategy, user research, sales enablement, project management, and people management. 🧘‍♀️ Believe in: – Pipeline > MQLs – Ungated content – Serving an audience – Human-centric marketing – Your work is only as strong as your cross-functional bonds. 🤑 Receipts: – Built and grew Lavender's written content program, with articles amassing >70k engaged sessions in one year. (Company pipeline driven almost entirely through inbound and PLG.) – Fully owned, strategized, and wrote new lavender.ai (launched Jan. ‘24) – Built content team and program at Chili Piper (CP). – Grew organic CP traffic by more than 5x (459%). – Grew CP content traffic by more than 10x (99,200%). – CP content drove $2.5 ARR. – Increased Emma's YoY blog traffic by 75% and decreased bounce rate by 68%. – Two-quarters of content drove $500k ARR for Emma. – Led and executed content strategy for a Webby Award Honoree web project.