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Chelsey Gibbons's Linkedin Analytics

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As an experienced digital analytics & optimisation specialist & I have extensive knowledge in digital data, customer experience & optimisation as well in digital tool sets such as Adobe Analytics, Target & Decibel. In my current role I am responsible for managing a team of three subject matter experts specialising in CMS, CX, Content & Analytics. I am directly involved in the development of digital transformation & marketing strategies as well as managing projects such as session replay tool migration, Saga Village MVP & Adobe Campaign & Target integration. I am passionate about expanding and deepen my knowledge around all things digital, I am self-taught in HTML, CSS & Jquery & I aspire to achieve Business Practitioner certifications in both Adobe Analytics & Target Analyst.

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