PNY Technologies

Director, Marketing & Creative

Assoc. Director, Marketing & Creative

Lead digital marketing manager for the company, with particular focus on OEM/Commercial operations. Plan, direct and implement strategic digital marketing initiatives, campaigns and promotions/programs, including targeted account programs (e.g. Direct Resellers, Distribution), social media and viral marketing activities, creative and graphics, product and solutions collateral development, in addition to owning website and HTML design & implementation. Provide critical leadership and support for all new product launch digital-related activities. 

Head of Creative:

	•	In addition to the above, manage the Creative Graphics Department to support the global company. (USA, Europe, Taiwan). Primary person responsible.
	•	Partner and align with internal groups and functions (Sales; Retail Marketing; IT; Legal; Tech Support; Customer Service) where appropriate.
	•	Work closely with NVIDIA and other key stakeholder partners to develop creative marketing materials to support product launches and campaigns.
	•	Manage the World Wide Server, and shared assets throughout the company.
	•	Direct the in-house Creative Department to develop creative and compelling campaign content for awareness and support the lead generation campaigns, and communication strategies for the organization.
	•	Direct development of monthly web performance/reporting and recommendations across departments to help educate the organization, including development of benchmarks and KPIs.
	•	Work closely with the product management team to define the marketing materials, programs, and scope needed to support the product lines.
	•	Spearhead efforts to increase SEO visibility and drive Google initiatives (Ads)
	•	Coordinate marketing projects from start to finish.
	•	Direct and optimize website content, specifically campaign landing pages and generate compelling technology and product content.

Senior Manager, Marketing / Head of Creative

•	Recurrent interaction with multiple senior leaders/ executives along with internal/external project partners with focus on understanding and managing expectations while facilitating accomplishment of company goals. 
	•	Responsible for continual improvement regarding the usability, design, content and conversion of the company and affiliates’ websites; in addition to driving the development and optimization of company websites’ product and landing pages.
	•	Collaborate across digital platforms to develop and produce one-of-a-kind direct to consumer, social and commerce initiatives.
	•	Development, management and execution of digital marketing communications plan to raise brand and product awareness.
	•	Develop strategies and ultimately execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
	•	Set / analyze project performance goals with focus on measurable and quantitative results.
	•	Implement strategies to drive community, content development, CRM, and social media.
	•	Manage select online promotions, contests, and contest fulfillment, ensuring compliance while maximizing impact. 
	•	Group Management & Development: Develop / maintain group budget, short and long term plans, and group "best practice" processes and policies, leading a team of professionals. 
	•	Data Analytics:
	•	Measure and report performance of all digital marketing campaigns and efforts, assessing against goals (ROI and KPIs).
	•	Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
	•	Interpret consumer research and translate into effective marketing programs.

Digital Platforms Manager

• Responsible for improving the usability, design, content, and conversion of the company website
• Strategy and execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Development, management and execution of digital marketing communications plan to raise brand and product awareness
• Create and implement strategies to drive community, content development, CRM, and social media
• Responsible for assisting in the development and optimization of PNY.com product and landing pages
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Interpret consumer research and translate into effective marketing programs
• Manage online promotions, contests, and contest fulfillment

Digital Marketing Manager

Benjamin Moore & Co.

Used best practice user experience (UX) and a strong knowledge of digital marketing to create prototypes to develop strategy for experiences. (Planning campaigns/sketching user flows, creating wireframes, and developing visual designs).

•	Developed user interaction models for web and product applications
•	Created wireframes, mock-ups, and functional prototypes to guide development
•	Led user testing across all platforms (desktop, tablet, and mobile)
•	Collaborated with the Marketing Department and third-party agencies to ensure that all solutions are properly aligned with Marketing’s objectives for the next development phase
•	Developed design based on user feedback, existing research, tech constraints, and current market trends
•	Administered email marketing for discrete audiences (all databases)
•	Created Facebook Apps for campaign-driven content

Lead UX Designer, Digital Studio

Identified strategies for optimizing usability and conversions for Benjamin Moore’s digital properties; administered email marketing, along with creating and developing user experiences. Additionally, coordinated with various areas of the marketing, creative and IT departments, as well as external agencies.

Key Responsibilities:
•	Built and deployed email campaigns, including graphic design work and remarketing campaigns
•	Created email marketing deployment calendar to maintain across all databases (retail- and consumer-facing)
•	Tracked and reported results of email campaign performance, including open rates, click-through rates, and revenue on a weekly, monthly, and annual basis
o	More than doubled click-through rates in 2013 from 2012
o	Managed comprehensive email process, from creative concept and coding to metrics and data segmentation
•	Enhanced existing web applications to streamline inefficiencies, helping to define conversion & optimization
•	Created and presented UX deliverables (wireframes, designs, and prototyping) based on best practices and user feedback, meeting corporate and industry standards
•	Worked collaboratively with market-facing teams to ensure that copy, design, and messaging were consistent across platforms and followed strategic branding

Associate Manager, Website Marketing

Sharp Electronics Corporation USA

•	Designed and developed sales training platform
•	Implemented and evaluated materials for sales courses
•	Built CMS for materials to support online learning
•	Created and executed new business site for sharpusa.com 
•	Maintained daily updates to sharpusa.com and Intranet site

Web/Multimedia Developer

Responsible for day-to-day updates and maintenance of www.SharpUSA.com, the corresponding mobile sites, and the Intranet website with a focus on visual design, and creation of page layouts & wireframes. Created recommendations for improvement on user satisfaction of the website by utilizing the website survey results. Led efforts to track and analyze user behavior and internal website search activity, and optimize pages/images for SEO, SEM & Online Marketing efforts. Supported the company’s digital marketing objectives with product marketing teams and outside agencies to ensure alignment and consistent branding across all Business Units.

Key Responsibilities:
•	Planned and created content for multiple platforms across Sharp’s digital platforms
•	Collaborated with internal and external teams including Design Agencies, Marketing, Product Management, and Senior Management
•	Analyzed Google Analytics website activity reports to track content and user engagement
•	Monitored feedback from “voice of customer” survey to identify areas for improvement
•	Created, designed, managed, and tracked all e-mail marketing campaigns
•	Participated in Sharpusa.com website re-branding project with external agencies and internal stakeholders

Web Marketing Associate

Director, Marketing & Creative at PNY Technologies

Experienced Marketing Leader. Expertise includes but is not limited to directing all commercial and consumer marketing activities such as website content management, social media, multi-media, website analytics, eCommerce, UX design, digital marketing, development/support e-mail marketing, graphic design, branding, prototyping, search engine optimization (SEO), and search engine marketing (SEM) campaigns.

Taplio

Cori Helt's Linkedin Analytics

Cori Helt

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Cori Helt's Linkedin Analytics

Cori Helt

Want to drive more opportunities from LinkedIn?

Cori Helt's Linkedin Analytics