Cheney Robinson, PhD

A Must Win

Simplifying the Complex & Awakening Potential Using the Language of Athletics

At "A Must Win" we work off of the reality that "It's not relevant until it's real".

What is relevant to student athletes and parents in today's world is Recruiting Opportunities, Brand Building, NIL & Money.

By leveraging assessments typically reserved for CEO's and executives, we map out a Branding Strategy that helps student athletes enhance their self awareness allowing them to Build A Brand and Social Media Game Plan based on Authenticity and Trust. 

Authenticity & Trust are the key items brands look for when it comes to Recruiting, NIL Deals and Post Athletic Career Opportunities.

Side benefits of creating such a high level of Self Awareness are better communication among family, coaches and teammates as well as Better Mental Health.

President - NIL & Beyond Program

NIL Undressed

Sharing the real stories of real athletes as they navigate NIL and life after sports.

Co-Host

Heritage Group Realty

Local Broker with almost two decades of experience working with Seller's and Buyer's for residential and commercial properties. We get the most for our clients in the shortest possible time.

Owner

Heritage Solutions, LLC

We help increase employee retention and decrease the cost of onboarding new hires for businesses and organizations. The individuals we get to work with will have better self awareness resulting in their adding more value in their respective roles.

President

Spartanburg Methodist College

Teach online Sport Management courses. Have taught multiple Sport Management courses at multiple Colleges and Universities in traditional, hybrid, and fully online settings.

Adjunct Professor

Upward Sports, Inc.

Membership Specialist

Leader Development Manager

Leadership Development Associate

I have been very fortunate to have had many people, mentors, advocates help me along the way. My purpose is to be that for many others.

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