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Leading a team of seasoned marketers to help founders and marketing leaders clarify what they stand for, shape the story that sets them apart, and take it to market with conviction. If your messaging feels muddy, your deck reads like everyone else’s, or your team’s not sure what makes you different — we should talk.

Founder, Chief Hype-woman

Google

Leading product marketing strategy and global team for Google's payments ecosystem, driving growth across consumer and B2B audiences while navigating complex market dynamics.
_ Established new product marketing frameworks that better serve user needs across consumer and B2B audiences
_ Drive strategic initiatives through cross-functional collaboration with Product, UX, and Engineering teams
_ Developed high-performing global marketing team across US and APAC

Head of Global Product Marketing, Google Pay and Google Wallet

Led marketing strategy for 5+ product launches across transportation and logistics, creating deep relationships and PMM integration with Product, BD, Sales, and GTM teams.

Product Marketing Lead, Google Maps Platform

Led marketing strategy for 5+ product launches across transportation and logistics, creating deep relationships and PMM integration with Product, BD, Sales, and GTM teams. Product lines covered: Google's first wireless headphones Google Pixel Buds & AI/ML enabled camera Google Clips. At the same time served as Marketing Lead for Google's Advanced Technology and Projects (ATAP), setting launch and GTM strategy for Jacquard, including pitching and developing their partnership with YSL.

Product Marketing Manager, Wearables | Marketing Lead for Advanced Technology and Projects  (ATAP)

Product Marketing Manager, Fiber

Pebble Tech

Led Marketing and PR strategy, building and managing a small but mighty team to:
_ launch Pebble Time on Kickstarter, raising $20M and breaking records
_ acquire and nurture new customers
_ launch Pebble Steel at CES
... and more amazing memories

Marketing Director

KiwiCo, Inc.

Growth marketer leading customer acquisitions and retention initiatives for kids crafting and STEM subscription service company. 
_ Launched affiliate marketing channel, recruiting mom-fluencers to become brand advocates
_ Optimized through A/B testing the customer signup flow on website
_ Built and optimized email marketing campaigns, increasing customer engagement and retention

Marketing Manager

Joss & Main

Defined and executed customer acquisition initiatives while maintaining a keen eye on ROI and aggressive CPA targets.

Facebook - daily ad creation, analysis, and optimization based on ROI and acquisition goals. Screened and selected third party Facebook advertising platform to efficiently scale acquisition, oversaw technical integration.

Affiliate Marketing – Launched affiliate marketing program on two platforms; screened and selected affiliate management agency, negotiated contract terms with vendor

Mobile Marketing – Launched mobile advertising campaign to promote Joss & Main iOS app

Display Retargeting – Managed display strategy; A/B tested ad copy, offerings, and audience targeting

Identified strategic marketing opportunities with advertising networks (Yahoo!, BlogHer, PureWow, AAA);
directed design team to create new and appealing advertisements for blogs and online publications

Sr. Analyst, Private Sales Customer Acquisition

Catapulter.com

Raised $35k from friends, family, and startup accelerator Betaspring. 

Defined and executed brand marketing strategy:  logo and site design; brand awareness through social media outreach, PR, and SEO optimized blogging

Co-founder, VP of Marketing

GE Capital

Portfolio manager for $1.8Bn of syndicated bank loans; specialized in mid-market companies within the retail, construction, plastic packaging and printing industries, all with Private Equity sponsors. Responsible for quickly analyzing and clearly communicating to Chief Risk Officer any material changes in portfolio, along with recommendations to mitigate risk.

Proactively managed GE's investment in companies that went through bankruptcy. Timely sell recommendation saved the company $3.5MM in losses.

Associate - Risk Management

GE Energy

Rigorous two-year rotational program comprising of four, 6-month roles across different GE Energy divisions (Energy Rentals, Aero Energy, IN&RS, and Energy Services Headquarters)

Experience: HQ FP&A, balance sheet analysis/forecasting, commercial sales analyst, ERP implementation project manager

Financial Management Program

I thrive on turning complex tech products into compelling stories that win hearts and minds. With 20+ years of experience across startups and large tech companies, I've launched everything from AI-powered cameras to fleet management solutions, always focusing on uncovering and telling the stories of the human impact technology can bring.

What drives me:
- Finding the story that makes technology matter to people
- Building high-performing teams that adapt and excel through change
- Turning product features into customer benefits that resonate
- Creating marketing strategies that deliver real business results
- Leading cross-functional teams to successful product launches

I've had the privilege of working on groundbreaking products at Google, pioneering the smartwatch category at Pebble (remember that $20M Kickstarter?), and driving innovation across various tech startups. My sweet spot? Thriving in ambiguous environments where I can help teams navigate complexity and deliver results.

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