Cher F.'s Linkedin Analytics

I’m a data leader who’s been wrangling the data puzzle for over 35 years - & I still haven’t lost a piece. I help organizations get ahead of the chaos by defining & optimizing processes, governance, quality, & intelligence - solving those frustrating “why doesn’t this report make sense?” moments before (and often after) they happen.​ With decades of deep practitioner know-how, I craft secure strategic roadmaps that tackle global companies’ most complex challenges in analytics, data, data science, marketing, AI, & ML - without the buzzword bingo.​ I also advise senior leaders on how to squeeze more value from the tech they already own (yes, even that clunky system no one wants to touch), helping them make confident, data-driven decisions while saving time, money, & a few headaches on support & maintenance.​ I’ve worn many corporate hats - CDO of a data strategy firm, COO of a real estate development company, CEO/CMO of a national marketing agency, CFO of a regional construction firm, IT Manager for a national risk management company, & Customer Service Manager for an international software company. I've founded, or co-founded, 9 organizations, over 1/2 are still in business today. So whether it’s data, dollars, dirt, or delivery, I’ve been there. I previously served as VP of Marketing for the DAMA Rocky Mountain Chapter & as Event Director for the Colorado Chapter of The Data Warehouse Institute (TDWI). I also contribute regularly to groups like Women in Technology (WiT), Women in Data (WiD), the Society for Information Management (SIM), the Colorado Technology Association (CTA), & just about every data & SQL meetup that offers coffee and whiteboards. I hold a Certified Data Management Professional (CDMP) certification at the Practitioner’s Level through DAMA International & have been lucky enough to speak at 50+ events and conferences around the globe - on everything from data engineering, governance, & privacy to Agile, test automation, & even making LinkedIn suck less. Basically, if it touches data or digital transformation, I’ve probably talked about it on stage. Outside of the tech world, I apply the same discipline to my personal life - competing as an amateur bodybuilder in the figure division & as a fitness model. I’ve also taken on Spartan races and Tough Mudders for fun (yes, voluntarily). Before all that, I was a professional dancer & an international lifestyle brand spokesmodel. So whether it’s on stage, on the field, or in front of a spreadsheet - I show up with purpose & performance.