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Cherida Smith is a trailblazer in the gig economy, with a multifaceted role as a community builder, gig worker advocate, and adviser. She has championed the rights of nearly 1 million gig workers through advocacy at Lyft and the Yes on Prop 22 campaign, spoken alongside Vice President Kamala Harris, and organized gig workers in California. As the founder of We Be Giggin', she connects independent contractors, freelancers, and creatives with startups. Additionally, she serves as a Future of Work strategist and adviser through her CDS Global Consulting Group, guiding startups and entrepreneur support communities. Cherida is recognized as an expert in the field by the University of California system.
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