🌈 Cherie Clonan's Linkedin Analytics

I'm an incredibly proud Autistic woman and the Founding Director and CEO at The Digital Picnic, a company that teaches digital marketing ... and manages a full suite of digital marketing efforts for our clients, too. I'm an award winning digital marketer who took a risk, and left the cushiness of a well-paid, super safe in-house digital marketing role to launch The Digital Picnic back in October, 2014. This - of course - gave my husband a coronary attack [he manages risk for a living, so #barreloflarfs, really], because #NewMortgage, #Toddler, and ... a #Baby. But ... it's the best risk I've ever taken, because I now own an incredible company, which has an incredible reputation, and - of course - incredible people working within it [because a company is nothing without the people working within it]. Fun fact? I became Sole Director of TDP in October 2018, and took the company from having 4k in its bank account [with a 22k pay run to run in 1.5 weeks 😅] to now being a multi-million dollar agency. So what do I do at work? ... I'm responsible for ensuring that TDP is continuously providing state-of-the-art digital marketing training to businesses all over Australia/internal marketing teams, whilst also overseeing the ongoing social media management my team delivers for an incredible line-up of clients within our digital marketing portfolio. Whilst profit's cool and everything [and my company is profitable], I'd say one of my bigger success measures revolves around disrupting this industry, and consistently leaning into that neurodivergent urge to make the world a better place for having neurodivergents circulating within it [and I prefer to do this - professionally speaking - by designing a humanistic and encouraging workplace with servant leadership at the heart of everything I do]. The by-product of servant leadership? ... a most humanistic and encouraging workplace. In doing all of this, I've built a multi-million dollar company [that continues to grow throughout a global pandemic, and impending recession] with empathy-led leadership at the heart and soul of everything it does … and a company that has gone on to be described by all as “the nicest place on the internet”. … I'll take that. ✌️