Spectrum Reach

National Creative Strategy Director

b-metro--the magazine for Metro Birmingham Living

I write a monthly column entitled "Cherri Ellis Speaks Her Mind" for a very cool magazine owned and read by very cool people.

Columnist

self employed

On camera talent for local, regional, and national commercials.  Voice overs on television, radio, and long form.  Host and Master of Ceremonies  of Award Celebrations, as in Association of Fundraising Professionals, Birmingham's Excellence in Nursing Awards, etc.

Voice/On Air Talent/Host

Dick Broadcasting Company, Inc.

As Cherri Mason, I co hosted the morning drive show "Mason and Dixon Morning Show on Classic rock 99" with Richard Dixon and the late great Andy Spinosi.

Morning Drive Radio Cohost

As a National Creative Strategy Director for Kernel, I'm on a team of strategists and creative professionals who provide data-based insights and full creative services so that your company's messaging is on point, your assets are impactful, and business goals are met. 

I have worked in multiple creative arenas; video production, live theater, on camera talent, magazine columnist, and as morning drive personality Cherri Mason on the top-rated Mason and Dixon Morning Show. Now with Spectrum Reach over 18 years and a grateful recipient of multiple industry awards, I find immense joy in working with clients from global chemical giants to start-up nonprofits. 

As a huge fan of targeted creative, my favorite quote regarding advertising is from former Netscape CEO Jim Barksdale who said  “If we have data, let’s look at the data. If all we have are opinions, let’s go with mine.”


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