Igor Chervonn's Linkedin Analytics

I am a marketing professional with focus on automotive and technology sectors. No-nonsense pro. With over a decade of marketing experience in international environment at the level of national, regional and global headquarters, I am proud of being able to say that I successfully covered various aspects of the business field, incl. marketing communications, brand development, international marketing, trade marketing, project planning, events organization, campaigns and promotions, licensing, etc. I’ve grown accustomed to establishing many marketing processes from scratch, and am highly adaptable to the changeable and challenging environments as well as different business circumstances, while showing same top results. Therefore, my professional motto is: “Conditions change. Results shouldn’t”. Although marketing is often considered a 'creative' part of commercial business and a cost factor, I also find great passion in quantifying the related intangible assets and ensuring delivery of KPIs to prove promotional ROI for the company. Marketing is a mission and a complex function, not just a 'department' that I work for. It means that I treat my work tasks both tactically (for highest flexibility) and strategically - always considering long-term company interests in the undertaken actions.