Cheryl Farr's Linkedin Analytics

Hi, I'm Cheryl. I solve leadership challenges and identify game-changing, market-leading opportunities through brand strategy. I'm on a mission to embed brand thinking into the growth-minded operating system of every organization to create brands that win. I am an insightful and opinionated brand strategist and C-suite advisor helping B2B, B2C, and nonprofit organizations and their leaders identify new market and positioning opportunities, create exciting and accessible brands, and design and implement transformational brand activation and launch programs that work. I believe in the power of contagious enthusiasm. As Founder and Chief Strategist at SIGNAL Brand Innovation, I focus on driving measurable results by surfacing keen insights and equipping leaders to powerfully, effectively reinforce your organization's unique value proposition, customer-centric brand story, and emotional benefits across your total brand experience. If you have a brand challenge or pain point, I'll solve it. If there's an obstacle in your way, I'll transform it into your greatest advantage. I'll guide you to become a powerful, confident brand leader who knows how to leverage your brand to drive the measurable, scalable sustainable, outcomes you want. And I'll empower you to create contagious enthusiasm for your brand and equip your people to become passionate brand evangelists. I am a Level C Certified Brand Specialist and a member of Entrepreneurs' Organization. I hold an MMH/MBA from Cornell University, and an MA in History from Columbia University. I am a passionate Midcentury modernist, an Orangetheory fitness fanatic, and a loyal, long-suffering NY Giants fan. You can also learn more about me on IG at @midcentury_chic and @harrycarsonspeaks (where I give voice to my favorite shihtzu). I look forward to getting to know you. Let's talk.