Designit

Escalation Lead for global B2B customer advocacy team supporting the Cloud Marketing organization to drive impact with one of our leading clients, Microsoft. This highly visible team supports sales, marketing, analyst relations, and events.  
•	Connect a community of customers and industry decision-makers to tackle today’s most common digital transformation challenges. 
•	Work with client's account owners and solutions managers to identify, vet and recruit satisfied customers into the advocacy program so that sellers and marketers can leverage their voices to support sales objectives across their whole portfolio of tech solutions.
•	Manage the customer advocacy escalation fulfillment process for S500 sales requests.

Escalation Lead Microsoft Global Customer Advocacy Program

Micro Focus

Senior Customer Marketing Manager, Worldwide for Vertica business line (January 2021 – November 2022)
Reported to the VP of Marketing. Owned strategy, framework, and planning for Vertica customer marketing program, the core analytical platform within the Micro Focus software portfolio. 
•	Managed customer reference initiatives that built trust, earned engagement, and cultivated a thriving community of customer advocates. Estimated quarterly revenue impact: $6.5M to $17M.
•	Developed customer content across all verticals, workloads and use cases that spanned both technical and business audiences, communicating business value realized by customers. 
•	Cultivator of both customer and internal relationships working successfully with cross-functional teams. 
•	Oversaw client relationships and logistics for Customer Advisory Board (CAB) and Customer Awards.

Customer Advocacy Manager (July 2018 – January 2021) 
Managed online advocacy community program for Vertica, Information, Management and Governance (IM&G) and IT Operations (ITOM) business lines for the benefit of sales and marketing campaigns.

Senior Customer Marketing Manager, Worldwide for Vertica business line

inEvidence - the customer advocacy specialist

Account Director, Worldwide Customer Reference Manager for Vertica and IM&G product groups
Collaborated with client, product, marketing and sales teams to identify and generate active customer participation in case studies, videos, webcasts, PR and analyst relation activities. 
•	2018 net new customer reference recruits and assets increased 817% for IM&G and 150% for Vertica.
•	Supported increasing awareness, reputation, productivity and profitability.

Account Director, Worldwide Customer Reference Manager for Micro Focus 

CCS/PR, Inc. for Hewlett-Packard Enterprise

Launched and managed worldwide customer advocacy and reference program for big data software product Vertica on behalf of high-tech client Hewlett-Packard. 
•	Exceeded FY 2014, 2015, 2016 and 2017 goals for 100 net new references annually.
•	Leveraged customer content to launch new vertica.com website.
•	Built program to develop customer case studies, testimonial quotes, videos, webinars, media roundtables, event speakers and other marketing communications deliverables.

Worldwide Customer Reference Manager for Big Data Platform

Cocopah Tribal Nation

Managed areas of media relations, community relations, public and governmental affairs. 
•	Chief content officer for tribal branding, marketing, and advertising. Official media spokesperson.
•	Administrator/developer of multiple websites, content generation and social media.

Director of Communications

CB Communications

Consultant, Public Relations and Marketing (Major clients below)
•	Optimized public relations and corporate communications programs for Holocom Networks, a technology start-up and manufacturing company servicing mission-critical networks at Department of Defense and security facilities worldwide.
•	Facilitated marketing and public relations for Vistage, the world’s largest executive leadership development organization. Created web content, video scripts, customer case studies, ad copy and marketing collateral. Promoted new brand launch for a national, integrated media buy over $1 million.

Consultant, Public Relations and Marketing (Major clients below)

Port of San Diego

Designed and implemented special projects that generated awareness of the Port’s operations, activities and programs. High profile campaigns included liaison to the National Football League (NFL) Super Bowl media event and oversaw the award-winning 40th Anniversary year-long program.
•	Supervised staff of six and $2.6 million budget to promote tourism, cruise, real estate, maritime, Harbor Police and sponsored events in five Port member cities.
•	Administered and monitored advertising programs and contracts with outside marketing/public relations agency. 
•	Coordinated $1.2 million philanthropic sponsorship and fee-for-service program.

Consultant, Special Projects Marketing & Communications; Interim Marketing Manager 

Taylor Woodrow (Santaluz LLC)

Managed overall marketing department and marketing, public relations and advertising consultants for high-end 4,000-acre home community near Rancho Santa Fe, CA. 
•	Out-performed 20 professional groups to win "Best Overall Marketing Campaign" from Building Industry Association of Southern California.
•	Developed, managed and implemented marketing, community relations and public relations plans. Optimized brand in the marketplace. Managed budget of over $4 million.
•	Led a Community Alliance Program. Liaison to government, local politicians, community groups and legal counsel to resolve project management issues. 
•	Planned large events and speaker’s bureau. Supervised marketing staff, consultants and information center managers. Led development of website design and implementation.

Director of Marketing 

I’m a senior-level marketing communications professional. Over the last 10 years, I’ve developed and built international customer advocacy, reference and marketing programs – specifically for enterprise software companies (ML/AI). My strengths include collaborating with product, marketing and sales teams to identify and generate active customer participation across multiple venues to increase company awareness and reputation.

AREAS OF EXPERTISE

• Strategic Marketing and Corporate Communications • Cross Functional Collaboration
• Relationship Management • Social Media • Public and Media Relations
• Case Studies • Videos • Webcasts • Analyst Relations • Speaking Engagements

Taplio

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