Cheryle Ross's Linkedin Analytics

Adaptable and customer-focused senior marketer with 10 years of agency and 10+ years of client-side experience, including roles at global B2C and B2B companies of all sizes. Responsible for managing $2M+ marketing budgets, overseeing numerous partner and vendor relationships, and developing comprehensive omnichannel marketing programs including email, digital display, social, direct mail, and telemarketing. Career Highlights  Created a comprehensive, omnichannel lifecycle marketing program for a Fortune 500 technology company that drove a 24% increase in revenue in its first year.  Collaborated with sales teams to develop and launch a new business lead gen program including development of segment targeting strategy, sales scripts, and training materials resulting in a 35% Y/Y increase in close rate.  Achieved a 400% ROAS through strategic management of paid search marketing campaigns for a leading women’s activewear brand.  Drove a 15% increase in Y/Y online conversion rate through A/B testing and optimization of marketing creative including emails, display ads, social ads, and landing pages.  Spearheaded the development and implementation of omnichannel strategic marketing plans that streamlined internal processes and contributed to sustained Y/Y increases in key KPI’s including web site visits, conversion rate, and online revenue.