Markenza

As the Founder of Markenza, I lead a team of performance-driven digital marketers dedicated to helping D2C brands grow their online presence and maximize ROI. With expertise in performance marketing, lead generation, website development, SEO, and social media optimization, I strategize tailored solutions that deliver measurable results. Passionate about innovation and client success, I’m committed to building impactful campaigns that drive revenue and brand growth.

Chief Executive Officer

FashionDwar

In my role as a Digital Marketing Manager at Fashion Dwar, I had the distinct privilege of overseeing a multifaceted and highly dynamic range of responsibilities, all aimed at propelling the brand's digital presence and revenue growth. My key focus was on orchestrating and implementing result-driven marketing strategies across multiple platforms, including Google Ads, Facebook Ads (Meta), Snapchat Ads, and Pinterest Ads. Additionally, I played a pivotal role in shaping the brand's image and engagement through social media planning and influencer marketing, 

Performance Marketing - Media buying on platforms like - Google, Meta, Snapchat, and Pinterest

Social Media Planning: -  I meticulously devised and implemented a comprehensive social media content strategy aimed at enhancing brand visibility and engagement. 

Influencer Marketing: -   My role extended to the strategic development of influencer marketing programs. I established and nurtured partnerships with key influencers in the fashion and lifestyle domain, which led to the creation of authentic and engaging content.

Marketing Activities and Campaigns:-  I was at the forefront of conceptualizing and executing a wide range of marketing initiatives and campaigns. These ranged from product launches and seasonal promotions to special sales events.

Budget Management:-  My proficiency in financial stewardship played a pivotal role in managing marketing budgets. I effectively optimized ad spending to maximize ROI,

Data Analytics and Reporting:-  The role demanded an astute eye for data analytics and reporting. I harnessed data-driven insights to make informed marketing decisions and consistently improved campaign performance. In addition to monitoring key metrics,

Market Research and Trends:- Staying at the cutting edge of the industry was a constant requirement. My role involved conducting extensive market research to identify new opportunities and potential areas of growth.

Digital Marketing Manager

TIFA Education Pvt. Ltd.

During my tenure at TIFA Education, I held a dual role as a Digital Marketing Instructor and Manager, where I played a pivotal role in shaping the next generation of digital marketers while concurrently managing all digital marketing activities for the institution. My responsibilities encompassed educating students in the dynamic field of digital marketing and overseeing a comprehensive range of digital marketing strategies, including social media management, paid advertising, lead generation, and SEO.

Key Responsibilities and Achievements:

Digital Marketing Instruction:- As a Digital Marketing Instructor, my primary role was to deliver high-quality and up-to-date digital marketing education to students. This included designing and conducting engaging lectures, workshops, and practical exercises.

Social Media Management:- I managed TIFA Education's social media presence across platforms, ensuring that the institution maintained an active and engaging online presence.
My efforts resulted in increased follower engagement and growth, fostering a sense of community and promoting TIFA's educational offerings.

Paid Advertising:- I oversaw the planning, execution, and optimization of paid advertising campaigns, effectively allocating budgets to maximize reach and conversion.

Lead Generation:- Lead generation was a critical part of my role. I employed various lead generation tactics, including content marketing, email marketing, and landing page optimization, to capture prospective students' interest. 

SEO (Search Engine Optimization):- I managed the institution's SEO strategy, optimizing website content and structure to enhance visibility in search engine results. 

Marketing Analytics:- I regularly analyzed marketing performance, using data-driven insights to make informed decisions and continually refine strategies.

BlackBuck (Zinka Logistics Solutions Pvt. Ltd.)

### Achievements at Zinka Logistics Solution Pvt Ltd

During my 8-month tenure at Zinka Logistics Solution Pvt Ltd as an Area Sales Manager, I successfully promoted the BlackBuck Android app and assisted vendors in digitalizing their operations.

**Key Responsibilities:**

**App Promotion:**
- Promoted the BlackBuck Android app to increase visibility and user adoption.

**Vendor Digitalization:**
- Assisted vendors in transitioning to digital platforms and enhancing their online presence.

Area Sales Manager

ZappLocal

As a Digital Marketing Manager at Zapplocal, I drove client success through the development and execution of tailored digital marketing strategies. I led client consultations, crafted comprehensive plans, and oversaw execution through a skilled team. My role involved hands-on management of social media campaigns and paid promotions on Meta and Google Ads, resulting in significant ROI improvements.

Key Responsibilities and Achievements:

Client Engagement: Conducted in-depth consultations, building strong client relationships.
Team Leadership: Led a team to execute strategies seamlessly.
Execution and Optimization: Hands-on management of campaigns, driving impressive results.
Data-Driven Decision-Making: Utilized data analysis for insights and transparent reporting.
Goal Achievement: Consistently helped clients improve brand visibility, generate leads, and achieve conversions.

Gtruck

As the Founder and CEO of Gee Truck Logistics Solutions, I took on the pivotal role of establishing and leading the company. My responsibilities encompassed the full spectrum of business operations, with a strong emphasis on both online and offline marketing.

Key Responsibilities and Achievements:-

Business Establishment: 
Leadership: 
Online Marketing: 
Offline Marketing: 
Operational Excellence: 
Financial Management: 
Team Building: 
Business Expansion:
Client Relations:

Chief Executive Officer & Founder

bigbasket.com

operation work, manage inventory, make marketing plan.

Marketing Intern

Avantis

One month internship on product development

Product development

Central - Future Lifestyle Fashion Limited

one month full time on-site sales internship

Marketing manager

Saras dairy

Marketing department

As a seasoned digital marketing professional with over 6 years of experience, I specialize in driving brand growth through data-driven strategies. My expertise spans paid search, social media marketing, email marketing, and content marketing. Notably, I have increased ROAS for brands like FashionDwar and doubled engagement through influencer collaborations and strategic social media planning.

My entrepreneurial background has provided me with a unique perspective on the challenges and opportunities brands face. Let’s connect to explore how I can help your business achieve remarkable growth.

Key Achievements:
- Increased FashionDwar's ROAS from 0.8 to 2.6 in 2 months
- Successful influencer marketing campaigns leading to higher engagement

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