Leave Dates

Leave Dates is a leading leave management system that helps business managers streamline their HR tasks. Our software is made by managers, for managers to keep staff leave on track, in one place and make every work day easier.

My role is to project manage the evolution of our visual identity and strengthen the brand voice, enhance visibility in the SME space and grow Leave Dates throughout the UK and into new markets.

Marketing Manager

Neon Blonde Communications

Consulting as brand, digital marketing and communications manager for SME and not-for-profit organisations in retail and professional services; my role helped businesses to begin trading with a clean and functional web presence to grow their brands.

Key responsibilities:
• Brand guidelines and visual identity
• Email marketing strategy
• Websites, SEO and SEM
• PR and media releases
• Collateral creation (print/web)
• Social media advertising and management.

Clients:
• Leave Dates
• Business SA
• Royal Society for the Blind
• Conolly Communications
• The Wife Life
• Parker Road
• Scribe & Social
• CollectMore

Marketing and Brand Consultant

bellabox

I managed a team of extremely talented professionals across marketing, content creation, communications and customer service. I believe that my strength is seeing possibilities in every situation, wherever there is an opportunity to solve a multifaceted or complex problem, my enthusiasm skyrockets.

Reporting to the CEO, my role as Marketing Manager has been forward-thinking, managing day-to-day marketing campaigns alongside assignments aimed at future-proofing the bellabox brand.

My role at bellabox is extremely broad and I work actively over social media, website, media/PR, activations, email marketing, and paid social and corporate partnerships.

Key responsibilities:

Strategic planning
- Data analysis
- Identification and profiling of key stakeholders and partners
- Overseeing UX design team discovery process to assist in website build
- Customer journey mapping
- Creation of marketing funnels
- Acquisition and retention campaigns
- Leading brand and VI
- Leading website redevelopment

Marketing
- Creative direction and briefing
- State of industry research and best practise direction
- Establishing campaign goals and analysing post-campaign metrics for reporting and future improvement
- SEO/SEM training and implementation
- Monthly reporting to CEO and board of directors

Communications
- Establishment of communications team to drive customer retention through customer service channels and email marketing
- Advising Communications Manager on strategic direction
- Publicity planning

Team management
- Training and development
- Quarterly performance reviewing
- Overseeing interns professional development in Marketing, Communications and UX Design
- Recruitment

The Wife Life

Whitney Barber of The Wife Life is a lifestyle blogger and social media influencer with an organically-grown social media following of over 30K. Whitney is an ambassador for Australia's top brands such as OPSM, Peter Alexander, Sheridan, Westfield and more.

Key responsibilities:
• Website creation
• Marketing strategy
• Graphic, collateral and logo design
• Media kit creation
• Analytics data interpretation and analysis
• Visual identity

Brand and Marketing Advisor

Business SA

I created copy, collateral and event activations to support the South Australian Chamber of Commerce rebrand and reported to the Executive Director of Brand and Innovation. My role involved a large amount of work using Adobe Creative Cloud and coordination of urgent and high-priority projects.

Key responsibilities:
• Collateral creation
• Graphic design
• Exhibition and event coordination
• Roll-out of new brand
• Copywriting

Role highlights:
• Execution of Tonsley Park trade event activation.
• Project managed creation of collateral under new brand guidelines.
• Supporting roll-out of new state and federal government initiatives in business education and professional mentorship.

Brand Executive (Contract)

Conolly Communications

As the account coordinator for Temple Bruer Wines and North Eastern Community Hospital, I implemented strategies for brand and product awareness through B2B and B2C channels and reported directly to the company director.

• Social media
• Copywriting
• Collateral creation
• eCommerce strategy
• Copywriting
• Email marketing

Marketing and Communications Consultant

Blonde & Co.

I established Blonde & Co. in 2007 as a freelance stylist while working for MAC Cosmetics. For ten years I was involved in advertising campaigns for Mitsubishi, Shiels, Adelaide City Council and the Museum of South Australia. 

My work and professional contributions were featured in several magazines including Eléments (US), Ben Trovato (EU), Aspire, Hills Mag and various NewsCorp publications.

Business Manager

Emma Steen Pty Ltd

Emma Steen was a nationally stocked jewellery label with retail, wholesale and drop-shipping channels. Handmade with sterling silver and Swarovski elements, Emma Steen was showcased at Life Instyle, Reed Exhibitions, Beautiful You and seen on Delta Goodrem and the cast Channel 7’s Winners and Losers.

• Social media
• Brand development
• Buying and product development
• eCommerce strategy
• Marketing
• Publicity and partnerships
• Activating at national trade events
• Retail and wholesale sales.
• Art direction

Director - Brand and Marketing

MECCA Brands

I managed a wonderful team of six artists in the Little Collins Street store. My store hosted many private corporate events, my team and I often received praise from our clients for going above and beyond their expectations. I was extremely proud of my team and their dedication in creating a positive environment for our customers and each other.

Key responsibilities:
• Team management
• Rostering
• Budget planning
• Activations and events coordination
• Stock management
• Hosting international brand ambassadors for events
• Visual merchandising
• Product training
• Technical training

Store Manager

MAC Cosmetics 

Key responsibilities:
• Visual merchandising
• Coordination of in-store events
• Delivery of technical training
• Assisting National Training Manager with presentations
• Marketing and social media
• Hosting international brand ambassadors
• Conducting MAC Technique training
• Conducting monthly product specialist training
• Attending interstate training and partnership events

Product Specialist

I like to call myself a ‘Marketing Communications Weapon’ and have welcomed any opportunities that offer such a job title. I have worked as a digital marketer for over 8 years, building brands in retail, food and hospitality, beauty, not-for-profit and Saas. I measure my success as a leader on how happy and fulfilled my team are in their roles and my track record of high employee retention is something I am very proud of.


My key skills are in:
+ Growth marketing
+ Customer and user journey mapping
+ Brand management
+ Social media advertising
+ Content creation
+ Copywriting
+ CRM
+ UX/UI
+ A/B Testing
+ Email marketing
+ Google Analytics
+ Google AdWords
+ Graphic design (web and print)
+ Art direction (photographic and video)
+ Event design and coordination

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