Alicia C.

Docebo

Docebo is the world’s most powerful learning platform, built for the business of learning. Docebo helps organizations around the world deliver scalable, personalized learning to customers, partners, and employees, driving productivity, engagement, revenue, and growth.

• Currently leading the social media distribution strategy for "Leaders in Learning", a gold award-winning video series featuring industry leaders from LinkedIn, AWS, Hubspot, and more–growing subscribers to 20K+ across social channels in 6 months.
• Launched Docebo's employee advocacy program, "DoceBuzz," empowering employees to amplify brand messaging, foster peer-to-peer conversations, and contribute to a more unified trusted brand presence on LinkedIn.
• Played a critical role in selecting and implementing Sprout Social, streamlining social media management across all platforms

Social Media & Brand Manager

Cold Tea Collective

Cold Tea Collective is a new media platform, sharing the real stories, perspectives, and experiences of the next generation of the Asian diaspora.

• Pitch and write editorial content covering topics around the Asian diaspora in North America (E.g. identity, culture, and entertainment)
• Interview Asian creatives and entrepreneurs to tell inspiring and powerful stories that resonate with the AAPI and Asian Canadian community, including Stephanie Hsu ("Everything Everywhere All at Once"), Domee Shi ("Turning Red"), and Bao Tran ("The Paper Tigers")
• Curate social media content for quick hits stories, including resharing previous stories and amplifying trending topical and/or news content

I took a break from this role between October 2022 and June 2023.

Staff Writer

Rangle.io

We build products & platforms that put the customer at the center of your strategy.

• Drove strategy, execution, and reporting across all social media channels, including LinkedIn, Twitter, Instagram, and YouTube
• Managed content strategy and calendar, collaborating cross-functionally with development, design, delivery, product, and digital strategy teams to build thought leadership (e.g. case studies, blog posts)
• Collaborated and maintained positive relationships with industry partners (e.g. Sanity.io, Contentful) to create co-marketing content
• Provided copywriting and editing support for events (e.g. conferences and meetups), talent (e.g. hiring and career fairs), and people & culture (e.g. Wellness Committee) initiatives, including writing briefs, announcements, and other promotional content

Content & Social Media Manager

YouGov

Exploring what the world thinks, every day.

• Led YouGov America’s B2C social media strategy to build brand awareness, drive engagement and web traffic
• Collaborated with US Content Team to pitch and generate editorial content focused on politics, lifestyle, media, and pop culture 
• Worked closely with data journalists and PR Lead to package stories and generate visuals/graphics for social media dissemination across all major platforms (Twitter, LinkedIn, Instagram, and Facebook)
• Managed YouGovDaily newsletter highlighting daily top-line polling data
• Assisted with creating and optimizing B2B LinkedIn ad campaigns across 15 sectors
• Liaised with partners (e.g. The Webby Awards and Comedy Central's "The Daily Show with Trevor Noah") and managed social media calendar throughout entire project lifecycle

Social Media Executive

Generis

• Drove revenue growth by developing inbound sponsorship marketing strategies for new business acquisition and client re-engagement
• Identified inter-departmental opportunities for improvement, breaking down silos to streamline marketing outreach and business development efforts
• Collaborated with senior-level stakeholders to generate thought leadership content (e.g. e-books, white papers, and blog posts) and maintained positive client relationships with industry-leading innovators

Senior Digital Marketing Specialist

• Generated multi-channel thought leadership content for distinct audiences across key industries (Manufacturing, Supply Chain, Medical Device, Packaging, Biomanufacturing, Pharmaceutical, Automotive, Aerospace & Defense)
• Developed data-driven B2B email marketing strategies and social media campaigns across a sponsorship portfolio of 10 events
• Drove inbound sponsorship leads and exceeded KPI’s month-over-month through marketing efforts

Social Media and Communications Coordinator

Toronto Metropolitan University

• Designed and assembled marketing and recruitment material for the Office of Graduate Studies at the Faculty of Engineering and Architectural Science (FEAS)
• Developed and executed internal communications strategy to highlight faculty accomplishments and increase engagement with current graduate students

Marketing and Communications Coordinator

• Administered online modules for two undergraduate courses, including assignments, quizzes, and midterms
• Graded assignments and quizzes of over 100 students
• Maintained communication with the Instructor and fellow GA to ensure grading standards were consistently met
• Assisted students in completing required assignments by answering emails and troubleshooting the online LMS (D2L)

Graduate Assistant

• Managed project deliverables for Ryerson University's Centre for Communicating Knowledge (CCK) and its events, including RUBIX Fall 2016 and the Independence of Canadian Broadcasting Symposium 2016

Project Assistant

Waterloo Undergraduate Student Association (WUSA)

• Performed day-to-day administrative tasks such as preparing agendas for weekly council meetings, recording meeting minutes, and writing cheque reimbursements
• Copyedited policy stances and the Student Advocacy Strategic Plan

Executive Assistant to Vice-President Education

Hi there, I'm Alicia! 👋🏻

📈 I'm a data-driven, multidisciplinary creative specializing in B2B social media strategy, content management, email marketing, event marketing, and copywriting.

👩🏻‍🎓 I graduated from the Master of Professional Communication program at Toronto Metropolitan University (formerly Ryerson University) in 2017, and my background in sociology has helped foster my passion for studying the patterns of society, its effects on social relationships, and our everyday social interactions.

✨ My wit, passion, and enthusiasm constantly push me to seek out new challenges and opportunities to learn and build on my skill set.

My interests include health and fitness (I'm a competitive powerlifter and social climber), amplifying voices of the Asian diaspora, and dabbling in other crafty hobbies.

Want to work together? Let's connect!

What's in my tech stack: Sprout Social, Figma, Canva, CapCut, Google Workspace, Asana, Slack, Notion, Gemini, ChatGPT, Claude, Grammarly, Descript

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