Chiara Corticelli's Linkedin Analytics

Performance Marketing & Digital Advertising Expert with proven experience in managing and optimizing campaigns across Paid Media, Affiliate Marketing, and Social Media Advertising (Meta, TikTok). Specialized in data analysis to optimize ROAS, conversions, and customer acquisition. Experienced in digital budget management and the creation of data-driven strategies to achieve objectives such as revenue growth, EBIT, new customer acquisition and customer engagement. Proficient in using Google Analytics, Google Ads, Facebook Ads Manager, and Programmatic Advertising platforms. 💻 7 years in digital media management for e-commerce and retail, in an international, dynamic, challenging, fast-paced environment. 🙇🏽 Data-driven, curious and proactive with a touch of creativity. Continuous test and learn approach. Good team worker but also capable to lead projects autonomously with results accountability. 📝 Key skills - Performance Marketing & Campaign Optimization - Strategy & Planning - Collaboration & Team Management - Lead Generation & Funnel Management - Data Analytics & Reporting - Budget Management & Cost Control - Budget and media planning ⭐️ Passion for fashion, beauty, lifestyle and luxury industry.