Chiara Bridi 🧠's Linkedin Analytics

🧠 I’m passionate about advertising, behavioral science, and consumer psychology, particularly how nudges, emotions, and cognitive biases influence consumer decision-making in advertising. 🎯 My expertise lies in Google Ads and landing page optimization from a neuro-cognitive perspective, focusing on CRO strategies that leverage cognitive biases, nudges, and heuristics to maximize ROI. 📊 With 7 years of experience, I have managed €1M+ in annual ad spend, with a strong focus on e-commerce, optimizing campaigns to drive growth and profitability. 📚 Academically, I hold an MSc in International Marketing Management with Consumer Psychology from Heriot-Watt University, Edinburgh, and a Bachelor’s degree in Psychological Sciences from the University of Padua, Italy. ✅ Highly organized, goal-oriented, and detail-driven, I thrive in fast-paced environments. I follow a T-shaped model, with deep expertise in Google Ads and consumer psychology and solid knowledge of conversion tracking (Google Tag Manager), GA4 (certified), and data reporting.