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Chiara is a marketing strategist with over 10 years of experience in leading integrated campaigns and new product launches for technology and luxury brands. She is currently the Digital Marketing Lead at Black & Scholared, a social enterprise that empowers Black students and professionals to pursue higher education and career opportunities. With an MBA from the Kogod School of Business at American University, Chiara has a strong background in brand management, marketing strategy, omni-channel campaign development, and public speaking. She has a proven ability to perform market and data analysis, convert insights into strategic plans, lead diverse teams, and work independently to achieve brand objectives. She is also a DE&I champion with a passion for targeting multicultural consumers and engaging diverse communities across channels and markets. She has successfully partnered with various stakeholders across retail, distributor, supplier, agency, and brand management, on and off-premise, for companies such as Barneys New York, ANN INC., rag & bone, and Axon Enterprise. Chiara is an analytical, strategic, relator, self-assured, and responsible leader who strives to drive growth and impact through her work.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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